Business

Unit 1 Project 3

Marketing

Now according to Armstrong & Kotler (2007) marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (p.6). To me this translates that marketing is the ultimate strategy for a successful business. You really have to understand what the consumer demands, what he or she is looking for in your particular product. If it is not what they want you need to know what is going wrong with the product, and the only real way to do this is through direct consumer feedback. This is also and essential part of marketing. You also need to have a market offering, which is a combination of products, services, information, or experiences offered to a market to satisfy a need or want (p.7). This is such a good thing because it helps the market gain the experience and benefits from its products. You have to make sure that you can get all the proper information from the consumer so that you know what the customer values and their satisfactory. Now that brings us to the new digital marketing age. This includes a big marketing tool the Internet. According to http://www.internetworldstats.com/stats.htm their currently 1,093,529,692 people in the world that have access to the internet. That is a huge margin of the world that can sit at a computer and find out all about the product they are thinking about buying, and in some cases buy that product right there on their website.

Now one business that I really want to take a look at that has been around for over 20 years is MTV. Now MTV started out as just a music station that played music videos, but quickly expanded to other things then just music videos. They started to do variety

Unit 1 Project 4

shows such as the Real World. Now some people thought that they should