Business
Essay by 24 • June 3, 2011 • 253 Words (2 Pages) • 1,037 Views
Some believe that India is
an `idea' rather than a nation
of people with different languages,
traditions and culture.
If so, India is an idea whose
time has come. It is no longer just an
`exotic' country, but is now the destination
of choice not just for foreign tourists,
but also for business travellers.
The change in image has lead to a
boom in hoteliering. While the industry had
its vicissitudes in the recent past, the current
boom looks like staying on. "The
Indian hospitality sector is witnessing one
of its rare sustained growth trends," says
Ajoy Misra, Senior Vice-President, Sales &
Marketing, Indian Hotels, owners of the Taj
group, the country's largest hotel company.
There is a mismatch between demand
and supply, leading to higher occupancies
and average room rates. During 2004-5,
revenue per available room in hotels across
India increased by 29 per cent over the
2001-02 levels.
This seems to be is just the beginning,
judging by opinions from analysts and
industry executives.
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