Cadbury

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Hospitality Business

Environment

MGT3315

Muna Anod, Sarah Jones

Introduction into Cadbury

Cadbury/Schweppes are a major international beverage and confectionary company

The company employ around 60,000 employees

The brands are enjoyed by almost every country around the world

Company History

Cadburys began in 1783

Jacob Schweppe perfected his process of manufacturing carbonated mineral water

In 1824 John Cadbury opened in Birmingham selling cocoa and chocolate

The two names merged in 1969 to form Cadbury, Schweppe plc

The Company product

The company sell a range of chocolate and soft drinks

Cadburys dairy milk is one of the most successful brand names in the companies chocolate bar history

Other famous brands are cadbury crиme egg and roses

Examples of drink brands are 7-up and Dr pepper

'OUR CORE PURPOSE IS.....

To work together to create brands people love'

Success factors

Cadbury is one of the leading confectionary and chocolate manufacturing companies in the world

For 1995 Dairy Milk alone are estimated at over Ј135 million

Cadbury feel they over good advertising, quality and value for money

Current problems at Cadbury

Cadbury miss profit forecasts

Shares have fallen by nearly 5%

Company unlikely to meet profit margins for this year

Chocolate bars caused health fears

SWOT Analysis

STRENGTHS

Cadbury has a strong customer base

Cadbury are usually always successful when introducing new products

The company are ahead of the competition

The company shows evidence of experience for their products

WEAKNESSES

Cadbury have a weak position in the US market

The company have a small total of market share

The trend for healthy eating could have bad effects to the company

Young consumers are becoming health conscious and moving towards 'healthy snacks'

SWOT Analysis

OPPORTUNITIES

Cadbury could expand to other countries such as Russia and China

Cadbury are keeping up with trends by producing 'Low Calorie' and 'Sugar Free' chocolate bars

THREATS

Competition

Current Trends

Consumers are changing their buyer behaviour going from chocolate to 'healthy snacks'

Customer market might change

When expanding the company might not be adapting to the countries culture and expectations

Strategic Solutions

Increase marketing and promotion

Get the company involved with sponsors and merchandise of products

Keep up with the 'healthy eating trend'

Customer involvement