Cafe Business Plan

Creative Corner

Cafe

Business Plan Prepared By

Ryan Michelle Reger

President

5752 Sugarwood Court

Jupiter, FL 33458

Tel. (561)317-9589

Fax (561)747-1550

Website: www.creativecorner.com

Date Prepared

December, 2006

This business plan contains confidential and proprietary

information associated exclusively with Creative Corner Cafй.

Table of Contents

1. Executive Summary..................................................................... 3

2. Vision and Mission Statement.................................................. 5

3. Company Overview.................................................................. 6

4. Products/Service Plan............................................................... 8

5. Marketing Plan......................................................................... 16

6. Management Plan................................................................... 20

7. Operating Plan........................................................................ 22

8. Financial Plan......................................................................... 24

Executive Summary

The average person often finds him/herself in a sea of stress and anxiety. Creative Corner Cafe can first be recognized as an oasis of relaxation for those people, such as busy college students and business people. The idea of Creative Corner Cafe is to offer this area, Palm Beach County, a place or space for people to come and relax or unwind from life's stresses. In addition, Creative Corner Cafe will give free internet access to people with wireless, unlike some competitors. This will give students an opportunity to study at a fun place and drink coffee or tea. Creative Corner Cafй will offer Exotic Teas and Gourmet Coffees, along with some unusual beers, sandwiches and pastries. In addition, Creative Corner Cafй will provide local talent with the opportunity to be seen and heard. There will be a stage found in the back of the cafй, along with local art hanging and displayed around the main room.

When a new customer walks into Creative Cafй the first thing they will notice is the rich aromas of the coffee and teas. To the right lies a Coffee area, with gourmet coffees from all around the world, and to the right is the Tea room with exotic teas that range from a basic black tea to a more mysterious herbal and tisane teas. This Cafй gives people an opportunity to experience coffee and tea on a whole new level. In addition, the Creative Corner Cafй will offer some exotic beers for people to treat themselves to while they watch the local talents perform during the evening hours. There will also be sandwiches and pastries. The beers and food will be on display towards the back of the cafй near the stage for performers. The main room will be filled with an arrangement of comfortable couches and chairs, alongside lamps and tables, making the ideal setting for comfort.

In addition, Creative Corner Cafй will be open late nights offering even people that get out of work late the opportunity to enjoy some coffee or tea. The late nights will also provide an advantage against competition, which normally close no later than 10 pm. The business hours of Creative Corner Cafй will be from 5:00 am until 1:00 am. Creative Corner Cafй will be located in the northern area of Palm Beach County; this area is heavily populated with people of all ages. However, it is a well known fact that Florida has a great amount of retires, therefore Creative Corner Cafй will participate in a senior citizen discount, along with a discount for college students.

The main competition will be the local Starbuck chain and other coffee restaurants as well as some local bars that offer residents the opportunity to perform. However, Creative Corner Cafй does offer a totally different outlook on coffee, tea and live performances. Another important aspect of the Company will be the management style. The managers will be taught to give everyone, employees and customers an equal level of respect. It is important that management shows the staff and customers they are valued. Many companies forget the main ingredient in a company such as this should be fun. A positive attitude and mentality coupled with good moral and ethical values will help to make Creative Corner Cafй thrive and generate a lasting clientele.

Creative Corner Cafй has an open door policy with its employees; it is important that each member of the team knows their role and feels valued in the company. It is also important that each employee receives ample respect from each team member in the company.

Vision and Mission Statement

Vision

The vision of Creative Corner Cafй is to bring a wide range of people together for various different reasons and give Palm Beach County a Cafй that is not found everywhere else, to make this area unique. Giving people a place to allow their talents to be heard and seen, will also give this area more of a feeling of pride and joy for locals.

Mission Statement

The mission of Creative Corner Cafe is to provide a new upbeat, creative and relaxing outlet for students and Palm Beach County residents. Tranquility is the key and a place, such as Creative Corner, can be used as a venue for people to allow their creative side to show.

Objectives

The objectives for Creative Corner Cafe are the following: