Can Ibm Ever Be Cool?

Briefly describe the organisational structure at IBM and outline both advantages and disadvantages of such a structure and how would you describe its business model?

TO ADDRESS OPPORTUNITIES IN IT MARKET, they have 4 different business sectors I.e. 4 products

-Global Services

-Software

-Global financing

-Hardware

Then Function based sections-

e.g. High Investment into R&D

Traditional Business model that has to undergo dynamic changes to compete with agile rivals- amazon, google

The corporate structure determines how the regional offices communicate with each other

Advantage- How they structured the organisation to show continuous growth through R&D n innovation

Ginni Rommety ́s new role as CEO at $100 billion a year tech giant presents a catalogue of challenges to her leadership role: Do you share this view? If so critically evaluate some of the complexities and paramount challenges that she faces as she attempts to transform IBM ́s tech glory?

Biggest complexity to constantly reinvent

Main challenge is that her investments into Watson and mobile front has borne fruit but not enough to offset declining revenue of old IBM

New IBM research centre opened in Africa want give returns for a couple of years

New companies in Silicon Valley are replacing IBM with Amazon’s Web services n other smaller cloud developers.

To change the mindset of people at Silicon Valley - biggest future buyers n also for acquisition targets, customers and partners.

Without startups and developers, IBMs aim will face more challenges to build ecosystem on mobile, cloud and Watson.

Not an agile company

Stay ahead of her competitors- partnering with apple

Innovate faster

To improve communication- opened online education program

For everyone to have a single point of view

Creating dynamic ecosystem with new technology and fresh ideas