Case On Wipro

360 degree Appraisal in Wipro.

DGM02 вЂ" Human Resource Management

Biswanath Sen Gupta

Regn. No: 2700100018

All India Management Association вЂ" Centre for Management Education

Management House

14, Institutional Area, Lodhi Road, New Delhi 110003, India

Tel: 011 - 24617354, 24617355, 24618107, 24618127

Fax: 011- 24626689

INTRODUCTION

In 1966, at the age of 21, Premji took on the mantle of leadership of Wipro. He began his stint in Wipro with a simple Vision вЂ" to build an organization on a foundation of Values.

Under his leadership, the fledgling $2 million hydrogenated cooking fat company has grown to $3 billion IT, BPO and R&D Services organization, serving customers across the globe. Wipro is the largest third party R&D Services provider in the world. Business Week ranks it among the top 100 Technology companies globally today. Forbes counts Wipro in its list of Fab 50 Firms of Asia. Wipro’s growth continues be driven by its core Values.

Wipro has implemented a 360 degree appraisal process within which Mr. Premji himself is appraised by the board of directors and Sr. Management. In this case we would study the 360 degree appraisal process and leadership program in Wipro.

CASE BODY

“Wipro is ranked 4th in the вЂ?Top Companies for Leaders’ in India, 5th in Asia Pacific region and 20th globally “ Fortune Magazine

“Wipro Leads In Global IT Infrastructure Outsourcing” EFY News Network

“Wipro Wins SAP Pinnacle Award” EFYtimes.com

”Wipro BPO is among best employers in India ” Economic Times

”Wipro bags Corporate Governance award”

Over half billion revenue from R&D

Among the top 3 offshore BPO services provider in the world

A strategic partner to five of the top ten most innovative companies in the world

Only Indian company to be ranked among the top 10 global outsourcing providers in IAOP's 2006 Global Outsourcing 100 listing

This is a modest introduction of a success story, one of the most ethical global business organisations in India.

Wipro Tech (NYSE: WIT) is an information technology service company established in India in 1980. It is the global IT services arm of Wipro Limited (in operation since 1945, incorporated 1946). It is headquartered in Bangalore and is the third largest IT services company in India It has more than 78,000 employees as of September 2007, including its business process outsourcing (BPO) arm which it acquired in 2002.

Wipro Technologies has over 300 customers across U.S., Europe and Japan including 50 of the Fortune 500 companies. Some of its customers are Boeing, BP, Cisco, Ericsson, IBM, Microsoft, Prudential, Seagate, Sony, Windriver and Toshiba . It is listed on the New York Stock Exchange and is part of its TMT (technology media telecom) index testing.

With revenue in the excess of US $3 billion, Wipro is one of India's major IT companies. It has dedicated development centers and offices across India, Europe, North America, Latin America and Asia Pacific. The current Chairman, Managing Director and majority stake owner is Azim Premji, who has headed the software and hardware divisions since Wipro's inception.

At the core is " The Spirit of Wipro … the Spirit is rooted in current reality, but it also represents what Wipro aspires to be вЂ" thus making it future active.

The Spirit is an indivisible synthesis of all three statements - intensity to win, acting with sensitivity and being unyielding on integrity all the time.

Examples of Wipro's product design work include developing an Internet-browsing phone for a Japanese telecom company in 1998, helping chipmaker Texas Instruments produce digital signal processing software, and creating an automotive display unit for Italian manufacturer Magneti Marelli that combined functions including cell phone capability, global position system technology, a navigation system and a CD player.

In 1995, it received ISO 9001 quality certification. In 1997, it received CMM level 3 certification from the Software Engineering Institute of India. In 1998, it was certified at CMMi level 5. In 2001, it was awarded the PCMM level 5 certification. In the same year, Business Today rated it as India's most valuable company. In June 2001, Business Week ranked it among the top 100 best performing technology companies globally, and in November 2002, among the top 10 software services companies. As of 2004, it was the 4th largest company in the world in terms of market capitalization in IT services. Wipro is the highest-ranked Indian IT provider by International Association of Outsourcing Professionals.

Wipro and its success in handling outsourced information technology from US businesses is detailed in Thomas L. Friedman's best-selling book The World Is Flat and Steve Hamm's Bangalore Tiger. Wipro's offshore model is considered 'unique among the larger players in the security consulting space' according to an independent report by Forrester Research he man behind this rapid growth was Azim Premji. One of the richest men in the world, Premji continued to amaze people by his simple, direct, no nonsense approach. In a country where