Case Study on Billcutter Website

CASE STUDY ON BILLCUTTER.COM

The master who odors sparing cash is Mr. Barry Gross who is the author and president of BILLCutter. In May 2009 BillCutter was launched. It is a bill arranged organization. The organization was started for the people who can keep spare their money and keep it in the pocket. Control service bill was arranged other than any other bill. Benefit of transaction was given by the company to reduce the usage of mobile phones, understanding credit, pet staying etc. non-benefit association, organizers, or households for administration.

Five powers investigation of Michael Watchman’s are as follows:

1. Bargaining force of Giver: in the client bills BillCutters use to give decreased expenses for their transaction. BillCutter was the only provider in the market. They use to spend more time in marketing their company so that there are more customers and to improvising the company.
2. Bargaining force of Taker: in whole USA they had ability to give arrangements to customers. The administration was utilized by the buyers. It has good customers and administration cash, because of which it has very less chance of bargaining.
3. Threat of new Providers: There are chances are less of competitors in the market. Gross used his own experience, intelligence, and ability. He used to show the employees how to acquire its new customers and increase its customer database. He has trained the spared specialist of how to spare expenses.
4. Threat od replacements/substitutes: There is no substitute in the market as there were no competitors around them. Financial plan was checked by the company and even they analysis the price of the company. The market get stable as the involvement of net is more.
5. Rivalry among Providers: In less time, more they should get more customers. There were less rivalry in this industry as it is different and gross has used its intelligence to provider service to existing customer and gain more customers.

Reference:

Thompson, A.A. Jr.; Strickland, A.J.; and Gamble, J.E. (2016).  Crafting and Executing Strategy: The Quest for Competitive Advantage – Concepts and Cases. 20/Ed. McGraw-Hill/Irwin, New York. ISBN: 978-0-07-772059-9