Coca Cola Case Study

Coke Diet

At first, I am going to introduce the Coke Diet advertisement in <redbook> magazine. There is a glass in the middle of the picture.Papaw jump over the coke visually， and sucker inside the coke.The hype word is “And they say you can’t buy good taste”. As everyone know Coke diet has no sugar no calorie. However, this advertisement shows, you can get a taste from Diet coke and it is very healthy . Coca cola paid this advertisement.It sale $2 per can(250ml) in walmart.It also can buy in the restaurant,cafe,vendor and retail.For example, McDonald’s only sale coca-cola instead of Pepsi.People who want to keep fit and want to enjoy the coke, this is the best choise for them and you also can enjoy the best taste same as regular coke. In my opinion,I will purchase this product because I like the feeling when you feel very hot and then you drink the Coke with ice. You will feel free from inhibitions.

Ferrero Rocher

Description of ad :

This advertisement I found in the <Redbook> magazine.

This advertisement shows a golden plate of chocolate.The background looks bright, and the main colour is gold as same as the chocolate’s package.

Ferrero Rocher SpA paid the advertisement.It made from Italy..

Product/Service Analysis:

- There are lots of peanuts and filberts fixed with milk chocolate.

It is the consumer good.

we can find it in the supermarket, it sale $19 pre box in walmart, and each box has 10 chocolate in.

In addition, lots of people choose this product to purchase due to this chocolates’ story.This chocolate means “change your lifestyle” and it also means do not purchase Dove chocolate only, try to taste another chocolate

Target audience:

Persuasion techniques

.The hype words are “Time to celebrate”.

Evaluation of the effectiveness of the ad:

Gold give customer valueable and luxyry feeling,when the customer purchase.It still can send to your friends as the gift

Reason to choose the brand and its influence on my willing to buy:

I like to enjoy chocolate in leisure time because I can get lots of energy and sweet.When I saw this advertisement, I feel I can enjoy the first class taste. I will have the comfortable feeling like the formal party, I wear a suit chat with a beautiful lady who wear a luxury dress and enjoy the happiness time. This advertisement can precipitate lots of customers who want enjoy this feeling and the taste

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OLAY ULTRA MOISTURE (with shea butter)

Procter & Gamble paid this advertisement.I found this advertisement in the <Redbook> Magazine.There is a lady are getting shower, lots of bubble on her body and she is smiling.

This product is yellow and the advertising spokesperson are also using the yellow bath ball.

It shows the smooth over wet skin in the bath and rub in circular movements when you use this product. Through her smiling, I think this product smells terrific. The hype word is “Go Beyond Clean” .Beyond means this product can excess the better to become the best one and cleaner than the other body wash.Shea butter are natural cleaning materials, it means it is no harm to the personal skin and good for sensitive skin.Procter & Gamble did the research shows “Penetrates surface skin layer by layer for touchably soft,radiant skin that lasts. It’s so effective,experts noticed dry skin improvement in 96% of the women”.Through these information, this product is more helpful for women. In Vancouver,your skin will feel dry during the winter, then you can purchase this product to solve this problem.It sale $6 per bottle in walmart.

Tide pods laundry

This advertisement is different from the other advertisement because it used the irony words to lead customer purchase the product.Procter & Gamble paid this advertisement.It said ”Every items can become dangerous in little hands”. In the picture, we can see a cute baby want to catch the laundry which on the ground.It shows the child will choose this product, why don’t you? Overview this advertisement, the background environment (the tower and baby clothing )is very clean.It can certify this product used effectively. It also shows this product is the household,each person should have one.There are another key point we should worry about. In the bottom of the advertisement said “Keep laundry pacs away from the children”.There are three steps telling customer protect their children.1.Keep them up.2.Keep them closed.3.Keep them safe.It tell us children will wuui the laundry like yogurt.It sale $15,69 per pac in walmart.

Cadillac XT5

Description of the Ad:

This ad was found in “the Cooking Issue” magazine in the Winter/Holiday 2016/2017 issue, published by the “Canadas100best.com” website.

The image portion of the ad features a 2017 white Cadillac XT5 in the middle of a crossroad,