Coke Vc Pepsi Marketing Survey
Essay by 24 • April 5, 2011 • 299 Words (2 Pages) • 1,388 Views
BRANDING
1. What's your view of the Coca-Cola brand?
? Very bad ? Bad ? Neutral ? Good ? Very Good
2. What's your view of the Pepsi-Cola brand?
? Very bad ? Bad ? Neutral ? Good ? Very Good
3. What do you associate the brand Coca-Cola with?
Strongly disagree Disagree Neither Agree Strongly Agree
Advertising
Cool
Culture
Friendly
Innovative
Pop
Sports
Traditional
Trendy
Youthful
4. What do you associate the brand Pepsi-Cola with?
Strongly disagree Disagree Neither Agree Strongly Agree
Advertising
Cool
Culture
Friendly
Innovative
Pop
Sports
Traditional
Trendy
Youthful
5. What brand comes first to mind when you think of soft drinks?
? Coca-cola ? Pepsi-Cola ? 7Up ? Others
6. Which brand do you identify yourself better with?
? Coca-cola ? Pepsi-cola
7. Which logo do you prefer?
? ?
PROMOTION / ADVERTISING
1. Are you familiar with Coca-cola advertising?
? Yes ? No
2. Are you familiar with Pepsi-cola advertising?
? Yes ? No
3. How do you notice Coca-cola advertisements in any of the following media?
Not at all Little Enough A lot All the time
TV
Newspapers
Magazines
Radio
Internet
Outdoor media
4. How do you notice Pepsi-cola advertisements
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