Comcast Research Paper

Comcast Corporation is the nation's leading provider of cable, entertainment and communications products and services, with 24.1 million cable customers, 12.4 million high-speed Internet customers and 3.5 million voice customers. Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

Comcast provides a wide variety of consumer products and services:

Ð'* Video - Comcast is the nation's largest video provider, offering interactive services packed with the best content on Digital Cable, video on demand and high-definition television.

Ð'* Online - Comcast offers the best content, reliable service and faster speeds.

Ð'* Voice - Comcast's IP-enabled Digital Voice service offers consumers the quality they expect in a phone service combined with new interactive features for a low price.

Ð'* Comcast Business Services - Comcast recently announced that it is providing phone, Internet and video services to business customers across its national footprint.

Ð'* Comcast Interactive Media (CIM) - develops and operates Comcast's Internet businesses focused on entertainment, information and communication, including Comcast.net, Ziddio, thePlatform and GameInvasion.net.

Comcast cable brings in 95% of revenues from cable TV, Internet, digital phone services.

b. Comcast Credo & Mantra

COMCAST CREDO

"We will be the communications company to look to first for the communications products and services that connect people to what's important in their lives."

COMCAST MANTRA

"Innovate. Differentiate. Win"

c. Who's Who at Comcast

There are three key players at Comcast. They are integral parts of the company. The key players are Brian L. Roberts the CEO, Stephen Burke COO, and John Archin the CFO.

Brian L. Roberts

Chairman and Chief Executive Officer

Comcast Corporation

Brian Roberts is Chairman and CEO of Comcast Corporation. Brian Roberts' father, Ralph J. Roberts was the founder of Comcast. Brian Roberts had lead Comcast to become one of the nation's leading provider of Cable and internet. Under his leadership Comcast has grown into a Fortune 100 company with $22.3 billion in revenues, 24.2 million customers and 90,000 employees. Comcast's networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, and Comcast SportsNets.

Stephen B. Burke

Chief Operating Officer, Comcast Corporation

President, Comcast Cable Communications

Steve Burke has been with Comcast since 1998. He has focused on the company's growth from a cable industry leader to a world-class communications company. He was an intergral part in leading the highly successful and integration of AT&T Broadband with Comcast. His work at Comcast has earned numerous industry awards, including the 2006 and 2003 Multichannel News Cable Operator of the Year Award and the National Cable & Telecommunications Association 2001 Vanguard Award for Cable Operations Management.

John R. Alchin

Executive Vice President, Co-Chief Financial Officer

Comcast Corporation

John Alchin serves as Executive Vice President, Co-Chief Financial Officer of Comcast Corporation. He manages Comcast's capital formation activities, including equity and debt placements in domestic and international markets. He is also responsible for investor relations and treasury cash management functions. Before joining Comcast in January 1990, Mr. Alchin was a Managing Director of Toronto Dominion Bank. In 2007, 2006 and 2004 Mr. Alchin was named among America's Best CFOs by Institutional Investor magazine.

d. Purpose

The purpose of this report is to present an analysis of Comcast Corporation. The analysis will be focusing on the research and development sector of the corporation. The analysis done will help develop a hypothetical list of Portfolio projects for Comcast Corporation. The team members for this report are Marilyn Pelech, Srinidhi Magge, and Kevin Suh. Interaction among group members occurred on a weekly conference call.

e. Overview

Comcast started as a regional provider and grew to the largest cable provider in the United States. Comcast focused on obtaining new customers with the latest technology. Comcast competes in the cable industry which provides some monopolistic protection by limiting direct competition. Comcast faces competition from competing technologies such as satellite providers. Comcast has diversified its portfolio by acquiring television networks, such as E! Entertainment Television. This is a small market of its profit. In addition to television networks, Comcast is offering new products, such as pay-per-view, video on demand and Internet access, some of which cannot be offered by satellite providers. Comcast is a telecommunications provider able to provide phone and Internet service also cable television. Comcast is headquartered in Philadelphia, PA. Comcast has 90,000 employees in the company. Seventy-five thousand employees are in the cable side and fifteen thousand employees in other areas of the business.

Key Statistics:

Ð'* Revenue: $7.8 billion

Ð'* Operating Income: $1.39 billion

Ð'* Net Income: $560 million

Ð'* Video Subscriptions: 65k net loss

Ð'* Internet Subscriptions: 450k net adds

Ð'* Digital Phone Subscriptions: 662k net adds

2. Company Analysis

Comcast