Competitive Dynamics

Table of Contents

Executive Summary: 4

Competitive Edge: 4

Introduction of company: 4

Mission: 5

Objectives: 5

Background: 6

Tag line 7

Our Target Customers 7

Marketing Mix 7

Product offered 7

Services offered 8

Place 8

Price 8

Promotion: 8

BUDGET / FINANCE: 9

CONCLUSION: 10

EXECUTIVE SUMMARY:

Customizable Khussa is an exciting new business that allows people to custom design a khussa (specifically the design on the front) any way that they would like. By intelligently leveraging cutting or design edge technology, Your customizable khussa will harness to allow customizable khusaas in production runs as small as one unit. Customizable khusaa will have a comprehensive website that allows ordering to occur anywhere.

Imagine the ability to create a totally custom khusaas. You choose the material and style of the khusaa, and then the image or graphic or design you want on the front. This is the ultimate form of expression. There are no limits to what you can communicate. Some people might show their fanaticism for a particular sports teams like Barcelona , others a musician or some people want the same colour or design their khussa as their dress is. So we provide matching khusaa who according to your dress or desire.

COMPETITIVE EDGE:

Our custom khussa has two sustainable competitive edges to assist them in market penetration. The first edge is a enormous designs or images that our customer wants. Our custom khusaa is able to offer an unprecedented number of options. Their second edge is the high quality of sublimation offered.

INTRODUCTION OF COMPANY:

The name of our custom Khusaaz’s Brand is “GUZEL”. In which we provide unique designs of khussa according to customer desire or wants. GUZEL has a wide range of custom khussa offerings. All of the pieces are handmade. GUZEL sells the pieces direct through his website. GUZEL will be focusing on the end customer. The end consume will be interacting with via his website as well as through personal contact

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MISSION:

GUZEL mission is to make innovative pieces of art in custom of Khusaas. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place. Our services will exceed the expectations of our customers. Our products will reduce customers' costs, and have a longer life than the competitors' products.

OBJECTIVES:

The objectives of operation include:

 To create a handmade khussas manufacturing company/brand whose primary goal is to exceed customer's expectations.

 The utilization of Contemporary's designs in at least 40 different designs or different stuffs.

 To develop a profitable/sustainable home-based company.

 Provide our clients with quality products and services while maintaining high profitability.

 Establish a website to provide more information about our product.

BACKGROUND:

Khussa a traditional and all time famous footwear of Pakistan that like by every age group of people, the kids, teenagers, men, and women, and our grandparents too. We can consider that it is an important part of rich and poor, urban or village culture of Pakistan. Khussa is available in attractive, but complicated designs with interesting patterns, made with the best quality soft, pure, and colorful leather that is flexible while using it.

Khussa is available in different designs, with simple embroidery work, and with multicolor beads that you like very much. Handmade shoes are considered comfortable, and Khussa is one of them. You can wear it over shalwar kameez, pajamas, and no doubt to say that jean paint lovers are also like to wear Khussa. You can wear it as casual footwear while at home or any other gathering like wedding ceremonies. In some weddings, bride and groom are like to wear Khussa with their dresses.

Khussa with Moti Sitara and Tilla is common designs that you can find easily in the market. The embroidery has done on Khussa with golden color or silver color Tilla (A colorful thread). There is no doubt to say that whole process of making a Khussa from starting to decorate, and finishing should be done with great care. The stitching of Khussa and amazing embroidery work is done with great effort. So that’s why Khussa looks very beautiful and fine.

Different footwear manufacturer in Pakistan provide unique and attractive Khussa (footwear) for fashion and for protecting one’s feet but it’s first time in Pakistan that we are facilitating our people with customize Khussa. We kept every individual preferences, liking, partiality and their demands in mind while manufacturing. Customer just gave information about color they want, design they want and other information as needed. We provide best quality and best features. Our Association is not only providing facility of customize Khussa along with this we are also providing facility of online buying with free home delivery all over the Pakistan. Guzel Khussa production is first in Pakistan that is providing this facility as no other organization provide all these facilities before.