Corporate Social Responsibility In Malaysia

INTRODUCTION

What is corporate social responsibility? It's also known as social responsibility. Corporate social responsibility (CSR) is when a company or an organization striking a balance between profitability and our contributions to the communities in which they operate and being obligated to meet the expectations of stakeholders, who are the sources of the legitimacy of the organization. The stakeholders include the owners, investors, employees, customers, government, suppliers, competitors and the community.

Meaning of being responsible that organizations are accountable to the stakeholders and the environment. While providing quality goods and services to consumers, organizations also expected to care and concern of the consumers needs. It is to make sure the safety of products as well as preventing damages to environment and society socio-moral sphere. By being socially responsible does not mean that they can not dealing business and utilize their economic resources to the fullest. They still can make profits and gain stable financial and prosperity. With CSR, business is expected to contribute to society welfare by giving financial support and also getting involved in the social programmes. It shows the moral support from the organizations.

Through this group project we will see and study the CSR in Malaysia. How well it's contributes to the stakeholders, how it's being done and how much the organizations awareness of CSR. We have made a survey through internet mostly to understand and get the information on this topic.

ANALYZATION OF CSR IN MALAYSIA

After doing some researches and studies, we realize that most of the organizations and corporations in Malaysia do have a high awareness of CSR. We have categorized most of the CSR that usually been made in Malaysia by both national and foreign corporations. The corporations involved in being responsible on education, environment and children and society. We will go through into this more specifically.

Even there is so many establish corporations, we only focus on three corporations that are Shell, Maxis and McDonald's. It is because this organizations do made so many CSR and have a high standard of CSR.

CSR has been an important principle for most big, multinational organizations. It is because they need a good image and reputation to make a good business. It is a good will to be responsible to the society and earn the respect they deserve if they act with honest and integrity in doing business. For Shell it is a paramount to up-hold its reputation and good image. In business, a corporation will be judged on how they act on certain issues.

Maintaining shareholders, employees, customers and other people whom we dealing business for their trust and confidence, as well as communities in we operates is important for business to growth, success and survive. We need to merit this trust by conducting ourselves according to the standards set in our organization principles.

EDUCATION

Lot of corporations do involve in education social responsibility. It might be because it helped many potential students especially university student and they can manage and supervise it themselves. Education also the one of the important thing in preparing the young generation to step in and take over the responsible after the older retired. Education will determine the how a person react and behave in any situation. Types of CSR on education are:

1. Scholarship

 This kind of CSR did give chance to poor students and those needy to get same education and use their talent, ability and intellectual for good.

 Scholarship usually offer annually and candidate need to applied for it.

 Scholarship was given to bright and successful student to further their study in their favourite course weather local or abroad. It will cover tuition fees, books allowance and allowance for food and accommodation.

 Shell believes that training and learning help people develop their full potential and contribute it to society.

 Maxis also do think that by giving scholarship to student they had contributed to the society and fulfil their social responsibility.

 In 2000, 129 new Shell scholarships were awarded and these include courses other than the traditional technical and science courses.

2. Training and development

 Social development programmes also include personal growth and development of the staff and those outside organization.

 Many organizations provide a training programme to university student to do their training or practical at their place.

 This training programme duration depend on the time required by the university and even some organizations give allowance to the trainee.

 Shell will work with Curtin University of Technology, Sarawak for the purpose of training and development and formal accreditation for the courses run by Shell for the staff.

3. Sponsorship for education activities

 Sponsorship for education activities or programmes usually for seminar, forum or educational festival.

 It can be in cash, organizer or place or anything that will help in order to made it happen.

 Shell had sponsor 21 students and teachers to the APEC Youth Science Festival in Singapore. The students were selected by the Ministry of Education based on their winning entries in the Science and Technology Education Carnival 98.

 McDonald's also give sponsor for educational programmes especially for primary school children because it's their motto to bring smile to children.

YOUTH

Shell, McDonald and Maxis did involve actively in youth development activity. They even had organized annual activity for youth and student. The youth can fill their free time with the programmes and learn new knowledge and stuff. They had organized:

1. Traffic Games

 The main objective is to contribute towards the development and well being of society through various social care programmes.

 Safety