Cosmetics

Frank Toskan, 45, founder and CEO of Make-up Art Cosmetics (MAC), was previously a Canadian hairstylist, make-up artist and photographer. He developed his own professional cosmetics because he felt that the existing lines didn't work well with the harsh lighting used in photography, stage, film and video work. Over the last 10 years, MAC cosmetics has introduced 160 shades of lipsticks in 7 different finishes, 150 eye shadows, 60 blushes and hair care.

The founder of MAC first started at his kitchen table with the help of his high school chemistry book. With Victor Casale, his chemist brother-in-law, he blended a few new colors. One year later, Toskan formed a partnership with Frank Angelo, a veteran entrepreneur (previous owner of a chain of beauty salons). At first they were turned down by banks, they had to mortgage everything in order to get the company going. Today, MAC cosmetics are one of the highest demand cosmetic line available. CosmeticDiscounter offers discount MAC cosmetics.

In 1985 Frank Toskan and the late Frank Angelo founded Make-up Art Cosmetics in Toronto, Canada to develop products specifically for professional make-up artists. The colours and textures they created and the unique M.A.C. attitude to beauty caused a sensation. Soon fashion models, photographers, actors and performers were using M.A.C. It wasn't long before the public wanted what the professionals had.

The Franks took an uncomplicated approach to business, with virtually no advertising, no giveaways or promotions and minimal packaging. From the first days of M.A.C., they established a sense of responsibility to the community through AIDS-related fund-raising programs, environmental initiatives and cruelty-free manufacturing policies.

Now available in more than 180 locations around the world, M.A.C. continues to grown on the integrity of its products and the strength of its commitment to the community.

If Frank Toskan is the cornerstone of M.A.C. Cosmetics, then his heart is its foundation. Since the company's inception in 1985, Frank Toskan along with Frank Angelo, showed the industry a new direction that was understood and embraced by the demanding professional and consumer alike. The mandate was simple: ALL RACES, ALL SEXES, ALL AGES... ALL M.A.C. The M.A.C. name, and indeed the name Frank Toskan, stand for more than just superb product. They are symbols of honesty, creativity and a world of endless possibilities.

By far the best colours, textures and tools from studio to street, M.A.C. has become the cosmetics line of choice all over the world. By bringing together bold innovation with trusted performance, M.A.C. provides the sizzle and the staples of the beauty industry. Surrounding the product is packaging that, in its simplicity, has established a new standard in form and function. M.A.C. continues to educate and encourage creativity and challenges us to move beyond traditional perceptions of beauty. The product