Cultural Essence and Sports Consumption

Charisma has been primarily explained in terms of its relationship to underlying social structural and psychological environments. Sports have become important global contemporary consumption phenomena. Sports consumption provides individuals with entertainment, group affiliation, escape from everyday life, self-esteem, etc.

Both genders interest and participation in organized sports is still a predominantly male thing. On the other hand, when any culture makes the effort to level the playing field of opportunity, female participation rises dramatically.As for the overwhelming gender disparity in sports spectatorship, the familiar non-evolutionary explanation is that there simply aren't enough professional teams and leagues featuring female players to attract female spectators. But experience if admittedly limited, doesn't show that. The quality of play is first-rate in the 20-year-old Women's National Basketball Association, but the league remains very much a ward of the much larger men's NBA, with far smaller audiences and far less public interest as a whole.

In terms of culture and branding, a “good brand” can have a great impact, and many successful companies invest a great amount of time and resources into the cultivation and protection of their brands. Good brands, tell clear cultural, meaningful stories; they engage engage us on an emotional level and can influence the way we perceive a company. A great example might be the way in which Nike brand has retained its founding focus on delivering performance innovation and inspiration to athletes as well to sports fans.

Building an effective brand demands a deep understanding for the needs and wants of target customers, and finding alignment with an organization’s underlying values. Brand masters must go out into the world to generate this insight, and then expertly craft an identity that resonates, motivates and connect with people. Good branding is a constant,