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Most efficient path to the customer

Our organizational structure promotes a direct relationship with customers. There are no middlemen or resellers - we provide maximum value to the customer by delivering the right products with the right features and functions just when they're needed.

Through continuous direct feedback, we develop an intimate understanding of what each customer expects to accomplish. We focus on customer needs in order to package and integrate products and services into a total solution.

This direct relationship provides us with quick and accurate customer feedback that we can channel into our engineering organizations, enabling us to prepare to provide the best solution for each customer tomorrow as well as today.

IOW: Dell's unique model is a streamlined approach working directly with customers in product and service fufillment, cutting out the middlemen and passing the benefits on to the customer.

Single point of accountability

Unique, complex customer needs are met with the simplest solutions directed through a single point of accountability. Dedicated account teams understand customer needs and marshal the right resources to achieve customer goals through a singular Dell solution and single point of accountability.

An Account Team committed to an intimate understanding of each customer's industry, business, challenges and opportunities, packages the best solution for that customer. This includes hardware and software solutions as well as consulting, training, warranty, deployment, technical support and financial services.

A single point of accountability guarantees that a customer's experience with Dell will be a positive one, regardless of the complexity of their needs.

IOW: Having a single account representative means the customer gets all of Dell's resources without having to talk to each department at Dell.

Build to order

Every Dell computer system is built to customer specifications. From configuration to delivery, customers get the solutions they want when they want; customized and suited to their purposes.

Dell engineers design and build systems, integrating software and peripherals in the factory for ease of deployment. All systems are tested before shipping to ensure high quality products with low failure rates. IT staff productivity is enhanced through ease of deployment with flexible service and support.

IOW: We allow the customer to custom-order their systems and solutions instead of requiring them to choose from re-seller inventory items, thereby enhancing the customer experience and keeping costs low.

Low cost leader

Our highly efficient manufacturing operation delivers products and services customers need at the prices they want. Build to order keeps inventory low, cost savings high and allows delivery of the latest technology for a superior overall value.

Managing our supply chain efficiently makes us the only Tier 1 supplier with operating expenses less than 10 percent of our revenue. Our passion for business process improvement empowers all employees to improve the customer experience and reduce costs across the company.

IOW: Dell's operational efficiencies pass on the savings to the customer and allow Dell to be the low cost leader in technology solutions

Standards-based technology

Over time, technology moves from a purely proprietary or private use, to open standard, meaning it is made available for all to read and implement. While others seek to resist standardization, Dell embraces it and is a driving force in standardizing technology in order to increase volume, lower costs and enhance the customer experience.

We listen to our customers and collaborate with our R&D partners to address their collective needs. By focusing a broad base of technology investment on key customer needs, we accelerate the process of customers reaping value from new technologies. Standards-based technology allows for rapid development of relevant products and services.

IOW: With Dell, customers can mix and match solutions without fear of compatibility problems.

Best value

With highly efficient supply chain management, build to order, and most efficient path to the customer, the Dell Direct model guarantees the best prices and decreases the total cost of ownership. Our low cost leadership, combined with lower costs of upkeep and support, gives customers