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Defining Marketing

Essay by   •  May 29, 2011  •  504 Words (3 Pages)  •  1,237 Views

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Defining Marketing Paper

Marketing could be defined as the way a person or business is exposed. Exposing itself to attract or in other words the way to target consumers and satisfy their needs and desires to make your business grow. It's finding a way to consumers and researching what the consumer wants or needs. It's like processing a trade; exchanging from one another. Marketing also involves promoting, production, researching the statistics to learn what the consumer needs, paying for the cost of advertising, promotion and a way to sell. To make business grow marketing is one of the essential tools to make it a success.

Another way marketing is defined is meeting needs profitably. It deals with identifying and meeting humans and social needs. Various types of entities involved in marketing are goods, services, experiences, events, persons, places, properties, organizations, information and ideas. From other sources marketing is identifying customer's needs and meet those needs so well that the product almost sells itself. Marketing involves the needs-satisfying offerings from a producer to a customers implies that there is an exchange of the needs-satisfying offering for something else, such as the customers money.

As mentioned earlier, it is important to promote and expose the product therefore, obtain the results expected.

The importance of marketing for an organization is ideal and essential. Currently working for the insurance and financial services company. The Home Office actually deals with all of the marketing for the company. The company spends millions in marketing. By promoting and advertising. To mention a few ways it advertises and promotes itself is by being associated with events and organizations such as the US Open Tennis Championship, sponsors the US Open series, supports the Danskin Women's Thriathlon Series with the issues impacting women and their families raising awareness about breast cancer and supporting research, and US Open Championship (golf). It also invests in various

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