Dell

Introduction

The purpose of this paper is to provide an analysis of the strategic plan for Dell Inc. examining the degree of alignment between the organizations’s proposed published values and the leaders/managers treatment of internal stakeholders, the internal stakeholder’s treatment of one another, the organization’s treatment of external stakeholders, the organization’s short- term plans, and the organization’s long-term plans. In a competitive computer industry market, Dell needs to constantly scan the environment for new trends and needs of customers to remain competitive. Essential components of the strategic management process are Dells’ mission, internal analysis; external environment, strategic analysis and choice, long-term objectives, generic and grand strategies, short term objectives, functional tactics, and policies that empower action (Pearce & Robinson, 2005).

Leaders/Managers Treatment of Internal Stakeholders

Dell prides the company in upholding standards of ethical behavior that go well beyond legal minimum and never asks any members of the Dell team to do so. The company has a beliefs-and-values statement called "The Soul of Dell." It is a statement of the aspirations as a company. There are five aspects: the Dell team, customers, direct relationships, global citizenship, and winning. Efforts were made to improve the quality of management and improve the culture and to measure this, Dell administered the employee opinions through surveys. Showing the internal stakeholders that each opinion counts is how Dell maintains employee loyalty.

Internal Stakeholders Treatment of One Another

Dell has implemented a code of conduct which include the following for upholding standard treatment and respect throughout the company which is quoted from www.dell.com:

• Trust - Our word is good. We keep our commitments to each other and to our stakeholders.

• Integrity - We do the right thing without compromise. We avoid even the appearance of impropriety.

• Honesty - What we say is true and forthcoming - not just technically correct. We are open and transparent in our communications with each other and about business performance.

• Judgment - We think before we act and consider the consequences of our actions.

• Respect -We treat people with dignity and value their contributions. We maintain fairness in all relationships.

• Courage - We speak up for what is right. We report wrongdoing when we see it.

• Responsibility - We accept the consequences of our actions. We admit our mistakes and quickly correct them. We do not retaliate against those who report violations of law or policy.

Dell supports the health and well-being of our employees. A number of programs help teach employees about topics ranging from good nutrition and staying active to condition management

and disease prevention.

The Organization’s Treatment of External Stakeholders

Dell values and is committed to external stakeholders such as customers and suppliers. Offering affordable and quality computers with quick delivery time to the end user is what keeps customers loyal. The company believes in creating loyal customers by providing a superior experience at a great value. Dell is committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience.

There is a high expectation for suppliers that Dell uses. Dell's suppliers are required to comply with all applicable laws and regulations where they conduct business. In addition Dell asks them to embrace high standards of ethical behavior and treat their employees fairly and with dignity and respect, consistent with local law. The key components to this approach are Environment, Health and Safety and Labor Rights.

Dell’s Short-Term Plans

Dell has recruited senior executives to lead the company’s marketing, consumer products, operations and services business and is