Designing a New Brand

A PROJECT REPORT

ON

DESIGNING A NEW BRAND

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                                  Date of Submission: 8 April 2016

Group Info

                         Group Name: SCORPIONS

COURSE ID:    MKT-202

COURSE TITLE- Principles of Marketing

SECTION-    11

ACKNOWLEDGEMENT

The success of any research study depends upon a number of factors among which the proper guidance from the experts in the industry and a faculty plays an important role.

The report is based on Designing a new Brand.

At first we would like to give thanks to almighty Allah because He gives us lots of strength and energy to complete this assignment. In this present world both practical and theoretical knowledge is given priority. Even sometimes practical experience is given importance as qualification. We take here a great opportunity to express our sincere and deep sense of gratitude to Lecturer Omar Nasif for giving us an opportunity to work on this project. The support and guidance from sir, was a great help & it was extremely valuable.

We would also like to express our heartfelt thanks to many people. The project is an effort to contribute towards achieving the desired objectives. In doing so, we have optimized all available resources and made use of some external resources, the interplay of which, over a period of time, led to the attainment of the set goals. We are satisfied to complete this complex task.

We express our sincere thanks to all the people who, directly or indirectly, contributed in time, energy and knowledge to this effort

THE IDEA:  We are working with a product that is absolutely new in our country. The product is containing Shampoo and body wash both. In our society there are some people who cannot afford shampoo and body wash both. So our product is mainly for them. The main theme of our product is it is saving money and time both. People who cannot give much time to take care of their body but they want something that will help them to make this happened. This product will be helpful for them. Suppose a working woman go for shopping and she wants to buy shampoo and body wash individually but doesn’t have much time and money to purchase both. That’s why we come up with this new product idea.

People can get two different advantages in one product. This is the first product in our country that is giving two advantages of shampoo and body wash in one product. Our USP is two in one combined.

                            MARKET SEGMENTATION

MASS SEGMENT:  As our product is new in our market people don’t have much idea about our product. So our 1st objective is to make lots of public awareness about our product. We need to share our product advantages and why they should buy this product to our target customer. Our target customer is basically woman and the amount of this type customer is huge. We want to aware each and every one of them about our product. That’s why we choose this type segmentation.