Destination Development

INDIVIDUAL ASSIGNMENT (PART 2)

ARTICLE REVIEW (80 MARKS)                                                        

Students are required to write an “Article Review” of any press article for the Individual Assignment (Part 2).  This assignment allows students to review issues and trend relating to the lodging industry in Singapore and globally.  

1. Objectives

By the end of this assignment you should achieve the following:

• Be aware and recognise trends and (major) issues in the lodging industry, both locally and globally.
• Have an overview of customer services and guest relations issues in lodging establishments.
• Be updated lodging related news in Singapore and abroad.

1. Task

This assignment requires you to write an “Article Review”. Working individually, prepares a review of any press article (lodging related) using the following points to guide you:

1. Select one article. The article selected should not be dated more than 2 years back i.e. applicable printed years from 2014 to 2016.
2. Article can either be from local or international media / sources.  Similarly, it can either be from hardcopy or online resources.  Some sources include The Straits Times, The Business Times, Travel Trade Gazette, industry related magazines etc. Check with your tutors if you are unsure.
3. It can be of any length but do choose something that has sufficient material for you to discuss.  
4. Marks will be allocated for the suitability and appropriateness of the article.
5. Read the article, understand the key content and summarise them in your own words.
6. Discuss the ideas and/or issues that have been presented in the article based on your understanding of the topic.
7. You may wish to find secondary articles that dealt with the same topic or similar articles in another source and make comparisons and/or support your analysis.
8. Offer your opinion on the topic you are reviewing.
9. Provide a conclusion.

1. Submission of selected article

• You are to submit a hardcopy of the selected (primary) article and seek approval from your respective tutors during tutorial on week of 9 May 2016.  All approved article will be endorsed by your tutor.  
• You are to submit the approved and/or endorsed article together with your article review submitted.
• Only 2 (two) similar articles per tutorial group are allowed to be submitted and analysed.  Tutor(s) will reject the 3rd (third) and subsequent submissions of the same article.  Acceptance of article is based on first come-first serve basis.
• Kindly consider your article seriously, as changing of article is disallowed after approval and/or endorsement by tutor on week of 9 May 2016.
• You are encouraged to research and prepare more than one article for approval and/or endorsement.

1. Deliverables

• Deadline for submission individual assignment (hardcopy) is on Friday | 03 June 2016 @ 1600hrs. Submission point: HTM Office @ Temasek Tourism Academy (TTA)
• It is your responsibility to ensure that the hard copy is successfully delivered to your Tutor via the pre-arranged mode before the deadline.
• Late submission after the stipulated deadline will incur a penalty.  Deduction of 3 marks for every 30 minutes block of late submission.  No submission will be accepted after 24 hours.
• No presentation is required for this component.  
• Maximum word requirement: 1000 words (acceptable variable ± 5%).  Please indicate the number of words submitted.

1. Format

• Submit the main content (exclude appendices & references) of article review to SafeAssign.  To print and submit first page of SafeAssign report with your final (hardcopy) submission.
• Submit your hard copy report in A4 size paper, stapled. Do not bind your report.
• All reports must be typed-written using Arial font, size 12, 1.5 line spacing, 2cm margin all round with page numbers included.
• Please print using the 'double-sided' feature.
• You are to use the cover page provided (available in OLIVE).
• You are to propose your own article review title for the individual assignment.
• The recommended article review structure could be the following:

• Introduction
• Summary of your chosen article
• Analysis of  ideas and/or issues
• Conclusion
• References (if any)
• Appendix {you must include a copy of your chosen article(s)}

1. Marking scheme  

Your review will be assessed based on the following;

• Presentation and organisation (language, structure etc.)
• Quality and analysis of content (your summary, understanding & discussion)
• Originality and effort (your ideas and evidence of wide reading on the topic)
• Conclusion.