Detailed Analysis Of Mcdonalds

INTRODUCTION.

McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate, much to the delight of all our customers, what the McDonald's experience is all about. The first restaurant opened on 15th April 1955 in Des Plaines, Illinois, U.S.A. Almost 50 years down the line, company is the world's largest food service system with more than 30,000 restaurants in 100 countries, serving more than 46 million customers every day. McDonald's India has developed a special menu with vegetarian selections to suit Indian tastes and preferences. McDonald's does not offer any beef or pork items in India. Only the freshest chicken, fish and vegetable products find their way into our Indian restaurants. In addition, company re-formulated some of our products using spices favored by Indians. Among these are McVeggie burger, McAloo Tikki burger, Veg. Pizza McPuff and Chicken McGrillburger. We've also created eggless sandwich sauces for our vegetarian customers. Even our soft serves and McShakes are egg-less, offering a larger variety to our vegetarian consumers. Despite the wide variety of food products offered, the company and its franchisees operate all restaurants in order to guarantee uniformity in both services and standards. When granting franchises and forming joint venture agreements, the company is selective and is not in the practice of franchising to, or partnering with, investor groups or passive investors. Uniformity continues in McDonald’s restaurants operating in the US and certain international markets that are open during breakfast hours, and offer a full or limited breakfast menu. In addition, McDonald’s tests new products on an ongoing basis and sells a variety of other products during limited-time promotions. Apart from its McDonald’s restaurants, the corporation has new chains to address different sectors of the market. These include, in the US, Chipotle Mexican Grill, and a fresh-mex grill serving gourmet burritos and tacos. In the UK, Aroma CafÐ"© is a small chain of coffee houses serving prepared sandwiches and pastries.

COMPANY VISION AND MISSION.

Company’s vision to be India’s "best" quick service restaurant experience is supported by a set of principles and core values. they take the burger business more seriously than anyone else." When McDonald's founder, Ray Kroc made that memorable statement, he was letting the world in on the philosophy and secret behind McDonald's phenomenal success. The mission of the company is very clear that it wants to attract more and more youth in the country and want them to adopt their culture

GOALS.

The goal of company is clear and profit oriented. Quality, Service, Cleanliness & Value. It is an unflinching McDonald's ideology that customers must always get quality products, served quickly and with a smile, in a clean and pleasant environment; and all at a fair price. the company is committed to exceeding their customers' expectations in every restaurant every time. The company has a passion and a responsibility for enhancing and protecting the McDonald's brand. The company believes in a collaborative management approach, employing a mutually respectful business philosophy, It will seize every opportunity to innovate and lead the industry on behalf of our customers.

INDUSTRIAL AND MARKET ANALYSIS WITH PROFILE.

Analyst estimate that by 2010 the fast food segment of the restaurant industry will

Account for half of all food service growth during the first decade of the 21st century.

The industry is starved for growth as consumers increasingly demand what today’s

Society craves for: fresh food served quickly in a distinctive, casual environment. In the

Past, the fast food industry has generally been an American institution. Company has

been able to capitalize on this trend and expand the business globally. The industry has

Indeed altered society and company might be the image that represents the fast food

culture. The fast-food segment of the restaurant industry is approaching, if it is not

already in, the mature stage of its life cycle. The restaurant industry, as a whole, is

plagued by a declining availability of good expansion sites, market saturation, and rising

labor costs. Intensified competition in the fast-food segment has resulted in a practice of

heavy price discounting which reduces overall profitability. thus company far has

been able to avoid this trend and has seen a general rise in profit margins. The act of

transplanting a basically American phenomenon onto foreign soil has been a successful

strategy for company. In its 1999 Annual Report McDonalds reported that 62 percent

of its revenues now come from foreign and other countries operations. Company’s strong performance in 2004 reflected the strength of the U.S.operations, which generated impressive sales and margin improvements for the second year in a row. Comparable sales for the European segment increased by 2.4%. This indicates that the company is making progress toward revitalizing this important business segment, despite challenges in certain markets. Comparable sales increased 6.9% on top of a 2.4% increase in 2003. US comparable sales were up 9.6% the highest in 30 years. This figure is very

important since it proves the success of the management’s new strategy in the US

market. It also shows that significantly revenue growth can be achieved through

an increase in customer visits and not necessarily though the opening of more

locations. In 2002, the Company’s results reflected a focus on growth through

adding new restaurants, with associated high levels of capital expenditures and

debt financing. This strategy, combined