Ecommerce
Essay by mollyapa • April 13, 2016 • Essay • 819 Words (4 Pages) • 998 Views
Page 1 of 4
- What if social commerce goes not accordingly to the business’s initial goal?
- Lack of control. Companies would not be able to control what people are talking about. If social media users talk negative about the business, it would result to negative online word of mouth. For example, bloggers reviews of your product could be either positive or negative (WOM). Nowadays, companies are able to pay influential bloggers to intentionally write only good stuffs about the product for the sake of good publicity.
- Cost of resources. For big businesses, it would be necessary to recruit social commerce professionals. Even minor mistakes would be noticed by social media users and WOM would be really fast. Thus, social commerce professionals are hoped to avoid this kind of mistake. For small businesses, recruiting social commerce professionals is not necessary as it is pretty costly.
- How Web 2.0 differs from Web 3.0?
- Web Web 2.0: internet is trapped within the physical walls of the computer such as smartphone; the internet will be set free and become available everywhere at the same time. E.g. social network
- Web 3.0: consists of the creation of high quality content and services produces by gifted individuals using Web 2.0 technology as an enabling platform. / “Semantic Web” “Semiotic”
- Future of Web 3.0: personal assistant, faster and easier, personalized browsing experience (eBay, Amazon)
- Example: Last.fm anticipates what music the user may enjoy based on their previous song selections.
- Example: if you want to watch horror movie then eat Italian food, you will need to check several websites prior going. With Web 3.0 technology, it will analyze the response, search the internet for all possible answers then organize the results for you.
- How should company/merchants promote their ecommerce sites?
- Promote to all existing customer, let them know that your site exists. E.g. Banners, flyers and brochure in stores as well as emails and social network if possible.
- Promote the web address on every piece of literature and advertising that a company produces.
- If they enjoy using the sites, they will in turn help the company promote through word of mouth to their peers and friends.
- Search engine can also be utilized. It can be done free of charge but might take some time to produce results. Company can also work with leading search Engines Company if they are able to afford. E.g. Google and Yahoo
- Then again if the companies are able to afford for further advertising, advertisement on social sites such as Facebook and Twitter are very much useful in promoting their ecommerce site as well as the company brand itself.
- Should all company implement e-business?
- Company should only implement e-business when they can afford and when necessary.
- Company should ensure they have the capabilities and competencies to manage the e-business model throughout the operation before implementing. Company should also ensure they will have a competitive advantage or some sort of value before implementing or else it would be just a waste of effort and time.
- While e-business has its benefits, company should always be aware of the risk and threats before implementing. Research should be made sufficiently in order for the plan to be successful.
- According to Gartner Group, a renowned research firm, a full 75 percent of all e-business projects fail due to poor planning and unrealistic expectations of new technology. The productivity gains and cost savings promised by e-business solutions are often lost not because of the technology itself but because of improper management of their implementation.
- What are the major risks and limitation for company/organizations when implementing ecommerce?
- The ever changing software technology may pose risk to the company as it may be outdated at any given time. Company should always adapt and prepare to change and keep up with the changes in the e-commerce environment.
- Current technology in the company may not be compatible with the latest ecommerce technology. May required certain degree of changes in the company as well as cost exist to implement changes. E.g. special server is needed to cost the ecommerce sites.
- Not all customers are able to access to the sites due to restriction of access to the internet. They may be customers that are reluctant to participate in ecommerce due to lack of trust and resistance to change. In other words, they are certain amount of customer prefer preforming the transaction manually.
- Security and privacy on the virtual world is another restraining factor. Customer may not participate fully due to the risk that may exist in the internet. E.g. scams and frauds.
- Government policies and regulations (international and national) may also be a problem for a company that is trying to get their business online. E.g. product of a company may be not appropriate and illegal in certain countries.
- Sometimes hard to measure cost to implement and benefits of ecommerce plan.
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