Efficient Business Strategy

In order to execute an efficient business strategy, we firstly want to analyze the strength and the weakness of our coffee shop and then we will evaluate our competitor’s strength and weakness. Our coffee shop business has started since 1950s, so it is not exaggerating to say that people who live in the area are growing up with our coffee shop. We probably do not have the fanciest taste, but we our taste is everyone’s memory. Therefore, we have an absolute advantage in brand image. However, since our coffee shop is too traditional to be remodeled, we gradually lose some teenage customers because we do not provide technical services such as Wifi or online store. It has become the weakness for us to run the business without technical support. As compared to our number one competitor Starbucks down the street, they are really good at online sale and technology enablers. However, because Starbucks is known as a franchised coffee shop, their products’ quality is relatively poor and their customer service is not always satisfied.

 Since we expect that our coffee shop would expand in an innovative way, our team decide to use professional business analytics to help the coffee shop with discovering more business opportunities. At first, since we know that we have an advantage in brand image, we should definitely keep up with a high quality of coffee beans and cooking skills. This is our primary goal. No matter how the infrastructure changes, our goal of running the business is to provide the best quality of coffee taste. Additionally, we are currently having four kinds of products: coffee, espresso, herbal tea and tea. Because we are planning to have more technologies joined in the new project, our sales strategies would be varied and modified as well. As everyone knows, one of the biggest part of our project is to implement the technologies such as Wife service and online store. In order to improve our sales revenue, we are now having a thought of selling the tea and the coffee in bulk packages online or on-site. This selling method can efficiently help our coffee shop with creating more profits, and the online store can also broaden our shop’s influence and enhance brand effect.