Emirates Airline - Consumer Behavior Research Paper

Introduction

Emirates Airline was eastablished on October 25, 1985 when the government of Dubai offered $10 million as a starting up capital to build new airline industry. Initially, the airline operated with two aircrafts which was the Boeing 737-300 and Airbus A300. In order to give extra capacity for the following year, both flights were hired out to Pakistan and Dubai Air Wing. The first flight was from Dubai to Karachi, followed by Mumbai and Delhi. They accommodated 260,000 passengers in the first year. Increasing in capital expanded its industry rapidly with new airplanes A310 for London Gatwick in 1987. Mr. Flanagan, founder of Emirates Airline, was running the company's management until 2003. The Emirate Airline had transferred passengers in 191 cities in February 2009. With the success of airlines, rivals like Etihad Airlines in Abu Dhabi and Qatar Airways begin emerging out. The goal of the airline is quality and it has been developing to the global influential travel and conglomerate in tourism that promises to provide high value of quality to the passengers. Today, Emirates has 84,000 employees, more than 230 airplanes and has accommodated 45 million passengers in a year. It has been making its 27th consecutive yearly profit with $26 million revenue.  

• State why some people might be prepared to pay upwards of RM1000 an hour for this level of comfort and say what the factors other than comfort cause people to fly first class.

First class travelers generally get additional benefits than the economy class travelers. In Emirates Airways, they give the top first class travelers numerous facilities for example, roomy suite, a completely level and agreeable bed with the sleeping cushion and duvet, scrumptious dinners, spa treatment, access to extraordinary parlors and so on. The factors other than comfort why individuals are willing to pay more than RM1000 in first class for 1 hour has been depicted below.

Emirate Airways gives their first class travelers with on board elegance. If travelers need to take some rest they can transform their seats into a fully flat (198cm) and agreeable bed with the sleeping pad cotton duvet and pad. Every traveler is given with a connector to their gadgets things, for example, Mobile telephone, Laptop and so on. Emirates Airways has a wide determination of Champagnes, wines, spirits and non-mixed beverages for the travelers going in top of the line. In addition, they give the travelers a Classic Afternoon tea, scrumptious breakfast, lunch and supper. A 15 inch screen, noise proof earphone, every new film and music, a USB port and RCA jack for associating traveler's tablet or other electronic gadgets to the greater screen are additionally put away inside the suite.

Emirates Airways has offered a universe of calm and quietness by giving travelers access to the most lavish lounges. Travelers can unwind and energize them in this lounge before the flight. Travelers can likewise take a facial treatment or relaxing massage in this extraordinary parlor. First class travelers can convey more gear than the economy class. They gave devoted check in desk area and priority boarding at each air terminal. As an aftereffect of these top of the line clients does not have to remain in the line for their check in and boarding. Emirates Airways has made a help work area for the first class travelers with a committed telephone number so client can get any data regarding their travels  from the time they affirmed their ticket till the time they return back their home.

In today's reality numerous individuals likes to lead their life luxuriously. Above discussed are the elements other than comfort which make clients arranged to pay upward of RM1000 for 1 hour in first class

• Define how the knowledge that there are suites on board affect the feelings of people on economy class and discuss why is the price so much higher for a suite than for an economy class.

Influence and a sense of the passenger on the plane is different from many quarters, but economy class are more economical and availability is more.

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Emirates suits are more expensive and more comfortable. In suits they provide cabins for passengers traveling in first class. Each individual will be having a single cabin where they will be treated extremely at higher level. The seat in a cabin can also turn into a single bed if a passenger wants to rest or sleep during flight. They are provided drinks and meals in their cabins. Each cabin has got a personal TV screen to watch movies or play songs.

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Whereas the economy class is cheap then suits and comfortable but at not that level of comfort which can only get in first class suits. In emirates economy class seats availability is more and seats are comfortable and leg space is more. The area of economy class on board is filled up with the seats. They are treated well but not at the higher level as in suits. There is also screen where people can watch movies for an entertainment or play songs in headphones.

In economy class you can carry up to 30kg checked baggage and have to wait for your turn to get bored and also might have to be for a long in a queue and in inspection of baggage.

• Distinguish the basic needs being met by having a suites and what is the competitive advantage of having it in their airlines?

When we talk about suite class people will think luxury class. Yes it is and also it’s like living room. Inside the suite you have everything from flat beds to unlimited entertainment to Wi-Fi. First, private bedroom means you get a 6-foot-long bed and a large entertainment screen in your personal suite it's not the same thing in an angled seat, you'll end up sliding down the seat at some point and it's hard to sleep in the uncomfortable position. Simultaneously, on-board shower suites those are probably larger than the average bathroom. On other classes need share bathroom but not for the suite. You will have much more freedom to do what you want. Furthermore, experience personal dining service. It will not get the personal dining service on the other classes what you wish for.

Most VIP passenger’s takes suite class have the ability to get pleasure from individual compartments basically richer people choose suite class because highest standard quality plus is more privacy with bigger sits, bedroom, LCD television, better services and shower. In the event of turbulence you’re advised to sit down on the bench in the shower. There’s not a seatbelt, and there’s no need to return to your seat if you in the bathroom on that situation. Suites guests can order foods before flying using the airline’s “Book the Chef” plan that provides specifically prepped foods designed by a worldwide culinary panel. This new and differentiated product sets apart from their competitors. Having suite class passenger experience something new it won’t be like other classes mostly for the travelling passengers. It will also attract more passengers. Meanwhile, this suite is suitable for the passenger who travel long hour. Airline with suite class will more popular and unique in the marketplace. Additional, satisfaction of passenger for suite class will increase and whenever passenger want take flight they will choose suite class and it will increase revenue for their airlines. This suite also use of business discussion.