Euphemism

A euphemism is the substitution of an agreeable or less offensive expression in place of one that may offend or suggest something unpleasant to the listener;[1] or in the case of doublespeak, to make it less troublesome for the speaker.[citation needed] It also may be a substitution of a description of something or someone rather than the name, to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers. Some euphemisms are intended to be funny.

Contents [hide]

1 Usage

2 Etymology

3 The "Euphemism Treadmill"

4 Classification of euphemisms

5 The evolution of euphemisms

6 Euphemisms for the profane

6.1 Religious euphemisms

6.2 Excretory euphemisms

6.3 Sexual euphemisms

6.4 Euphemisms referring to profanity itself

7 Euphemisms for death

8 Euphemisms in job titles

9 Doublespeak

10 Common examples

11 See also

12 References

[edit] Usage

When a phrase is used as a euphemism, it often becomes a metaphor whose literal meaning is dropped. Euphemisms may be used to hide unpleasant or disturbing ideas, even when the literal term for them is not necessarily offensive. This type of euphemism is used in public relations and politics, where it is sometimes called doublespeak. Sometimes, using euphemisms is equated to politeness. There are also superstitious euphemisms, based (consciously or subconsciously) on the idea that words have the power to bring bad fortune (for example, not speaking the word "cancer"; see Etymology and Common examples below) and religious euphemisms, based on the idea that some words are sacred, or that some words are spiritually imperiling (taboo; see Etymology and Religious euphemisms below).

[edit] Etymology

The word euphemism comes from the Greek word euphemo, meaning "auspicious/good/fortunate speech/kind" which in turn is derived from the Greek root-words eu (ОµÐŸ...), "good/well" + pheme (П†Ðž®ÐžÑ˜Ðž*) "speech/speaking". The eupheme was originally a word or phrase used in place of a religious word or phrase that should not be spoken aloud; etymologically, the eupheme is the opposite of the blaspheme (evil-speaking). The primary example of taboo words requiring the use of a euphemism are the unspeakable names for a deity, such as Persephone, Hecate, or Nemesis.

Historical linguistics has revealed traces of taboo deformations in many languages. Several are known to have occurred in Indo-European languages, including the original Proto-Indo-European words for bear (*rtkos), wolf (*wlkwos), and deer (originally, hart; the deformation likely occurred to avoid confusion with heart). In different Indo-European languages, each of these words has a difficult etymology because of taboo deformationsвЂ"a euphemism was substituted for the original, which no longer occurs in the language. An example is the Slavic root for bearвЂ"*medu-ed-, which means "honey eater". One example in English is "donkey" replacing the old Indo-European-derived word "ass". The word "dandelion" (lit., tooth of lion, referring to the shape of the leaves) is another example, being a substitute for pissenlit, meaning "the color of urine".

In some languages of the Pacific, using the name of a deceased chief is taboo. Amongst indigenous Australians, it is forbidden to use the name, image, or audio-visual recording of the deceased, so that the Australian Broadcasting Corporation now publishes a warning to indigenous Australians when using names, images or audio-visual recordings of people who have died[2].

Since people are often named after everyday things, this leads to the swift development of euphemisms. These languages have a very high rate of vocabulary change. (Dyen, Isidore, A. T. James & J. W. L. Cole. 1967. Language divergence and estimated word retention rate. Language 43/1: 150-171.)

In a similar manner, classical Chinese texts were expected to avoid using characters contained within the name of the currently ruling emperor as a sign of respect. In these instances, the relevant ideographs were replaced by homophones. While this practice creates an additional wrinkle for anyone attempting to read or translate texts from the classical period, it does provide a fairly accurate means of dating the documents under consideration.

The common names of illicit drugs, and the plants used to obtain them, often undergo a process similar to taboo deformation, because new terms are devised in order to discuss them secretly in the presence of others. This process often occurs in English (e.g. speed or crank for meth). It occurs even more in Spanish, e.g. the deformation of names for cannabis: mota (lit., "something which moves" on the black market), replacing grifa (lit., "something coarse to the touch"), replacing marihuana (a female personal name, MarÐ"­a Juana), replacing caÐ"±amo (the original Spanish name for the plant, derived from the Latin genus name Cannabis). All four of these names are still used in various parts of the Hispanophone world, although caÐ"±amo ironically has the least underworld connotation, and is often used to describe industrial hemp, or legitimate medically-prescribed cannabis.

[edit] The "Euphemism Treadmill"

Euphemisms often evolve over time into taboo words themselves, through a process described by W.V.O. Quine, and more recently dubbed the "euphemism treadmill" by Steven Pinker. (cf. Gresham's Law in economics). This is the well-known linguistic process known as pejoration.

Words originally intended as euphemisms may lose their euphemistic value, acquiring the negative connotations of their referents. In some cases, they may be used mockingly and become dysphemisms.

For example, the term "concentration camp," to describe camps used to house civilian prisoners in close