Experience at a Bank

Experience at a Bank

This case is based on the secondary data. It discusses the approach to the analysis and covers the following

1. To define and understand the type of survey.
2. To understand the type of study.
3. To know the type of data and variables.
4. Scaling of the variables.
5. Analysing the data drawn based on secondary sources.

Mr. BHIM who is a regular customer to a nationalized bank nearby looked exited. He is going to receive his first credit card from the bank. He is working as an executive in one of the reputed firm and has a very good reputation as a sincere and hardworking employee. He has an account in a nationalized bank and had applied for a credit card. He already had an idea on the credit cards and had already compared various cards with respect to several parameters. After comparing the offers from several banks, finally he had decided to take the credit card of the bank, in which he is having an account.

It is a normal day for him but the difference is he is getting his credit card. During the discussion at office, his friend had asked about the same and asked Mr BHIM about his experience on choosing this particular credit card. Mr BHIM had explained his friend on the selection of the credit card. The following are the variables he had considered.

1. Reward points
2. Cash back
3. Interest rate
4. Free movie tickets
5. Joining fee
6. Documentation
7. Easy payment options
8. Variety of cards
9. Status symbol
10. Service
11. Communication from the representative
12. Security
13. Discounts
14. Follow-up
15. Cash withdrawal limit
16. Approval
17. Discounts on travel
18. Discounts on dining
19. Age limit
20. Customer care
21. Reviews
22. Comparison with other cards
23. Discount on rides
24. Annual fee
25. Special discounts on other purchases

Note that, in the above list, few variables are categorical and others are quantitative. The procedure adopted for primary survey can be adopted with few changes necessary.