Gap Analysis: Global Communications

Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications

Arvid Caldwell

University of Phoenix

Gap Analysis: Global Communications

Global communication is facing several problems within its organization. This analysis will attempt to explain the issues that arose and the decisions that were made to resolve them. will also explain the ethical dilemmas faced by the stakeholders and end state goal of the company, the market, the competition and the action they took to be more competitive. In this analysis I will explain the reason Global Communication decided to become a global company and the outcome in which the company hopes to achieve.

Situation Analysis

Issue and Opportunity Identification

Global Communication is facing a number of issues that have to be addressed within the company. The first issue they face is the decline fall of their stock price. There was a recent influx of local and long distant competition in the market that is competing for the same business. Global Communication counters with new services but the cable companies came in and provided services for computers, television, and regular telephone service that raised the bar even higher and caused stress on the market. The third issue that Global faces is the over spending on labor cost. Although Global Communications is known for treating their employees well, the plans for Global is to layoff current employees and take their call center overseas to India and Ireland for cheaper labor cost and take advantage of the ability to become global. The fourth issue that Global Communication faces is the lack of communication that the company has. All major decisions that the company makes need to be communicated to a number of stakeholders who will be impacted. There must be a line of effective communication in the workplace in order for the common goal to be achieved. Effective communication is vital to all organizations because it coordinates employees, fulfills employee’s needs, supports knowledge management, and improves decision making. (McShane & Glinow, 2005). Workplace communication has a significant effect on organizational performance. One recent report estimated that a company’s market value increases by over 7 percent when it improves its communication integrity. (McShane & Glinow, 2005). Global Communication had problems not only communicating the changes to its employees but also to their most trusted partner the Technology Workers Union. The Union is threatening to take legal action because of the manipulation of the contract between the two parties. The Union urges GC to take other measure apart from hiring foreigners to do Union jobs. It will not go along with the plan because of the damage that it will cause in the market. Now Global faces legal matters that could have been avoided if the company had a communication system that stressed the concerns and problems that it faced.

Stakeholder Perspectives/Ethical Dilemmas

Technology Workers Union believes that the move GC made is unethical, a ploy to manipulate around the current contract conditions. The Union will not stand by Global on their decision and plans to take legal action. The Union believes that hiring foreigners to do union jobs is not the answer to GC’s current issues, and they should have been involved in this decision process. Because of the lack of communication with the Union and countless meetings that led nowhere, the Union took legal action against GC and plans to take the matter through the government and all other recourses. Global Communication decided to globalize its company due to falling stock prices. The company will layoff many of its employees and cut the wages of workers who will remain with the company. GC plans to move their call center to India and Ireland to cut cost on labor and take their services global.

When two parties are not in agreement there must be a means to negotiate the situation that benefits both sides. Conflict is an unavoidable aspect of organizational life. (Kreitner & Kinicki, 2004). Conflict is a process in which one party perceives that its interests are being opposed or negatively affected by the other party. (Krieitner & Kinicki, 2004). In order for conflict to be resolved there must be negotiation.

End-State Vision

The end state vision for Global Communication would have to start with the communication issue. Communication is the key to all organization success and their ability to function well in their workplace. Effective communication is vital to all organizations because it coordinates employees, fulfills employee’s needs, supports