Gap Analysis: Global Communications

Gap Analysis: Global Communications

An organization should consider all possible motives to resolve issues and make the best decisions. "By improving decision making, knowledge management, employee needs and coordination, workplace communication has a significant effect on organizational performance" (McShane & Glinow, 2005). "First organizations depend on the ability of people to coordinate their individual work effort toward a common goal (McShane & Glinow, 2005). Global Communications is faced with economic issues. They are come together to strategize plans to restructure the company. Through the plans they are trying to implement, Global Communications is having difficulty communicating the information to their employees. Global Communications is know for treating their employees well, so they don't want to ruin that reputation because their employees are a vital part of the company.

Situation Analysis

Issue and Opportunity Identification

The telecommunications industry is facing major economic pressures. Global Communications is one of the organizations in the industry that struggles to stay competitive. The struggle is due to recent decline in their share which fell more than fifty percent. Global Communications is required to implement new plans to restructure their company. Stockholders are concerned but speculate how the industry will bounce back from the recent decline on Wall Street. Global Communications are marketed locally and not internationally, so they know that this is one issue they need to address. It is essential that Global Communications make the best choices that would move toward a good solution. "Decision making is a conscious process of making choices among one or more alternatives with the intention of moving toward some desired state of affairs (Shull Jr, Delbecq & Cummings, 1970). Global Communications will decide how they will achieve their most important goal, "Becoming a global resource". They know that organizations that are global will achieve more and at a cheaper cost. One way Global Communications will achieve this goal will be relocating there centers to India and Ireland. Their customers want more technical sophistication from their employees, and based on the research Global Communications has done, they found that India and Ireland are experts at achieving technical sophistication at a cheaper price.

Stakeholder Perspectives/Ethical Dilemmas

The main stakeholders in Global Communications are The Union, the executives and the employees. The executives of Global Communications are trying to strategize ways to stay afloat with all the competition. The interests of the executives are conflicting with the Union. The executives want to market the company internationally, which will result in relocating centers overseas. The executives will relocate as many employees as they can but there will be significant layoffs. The Union does not like this strategy because jobs are being taken away and salary is being cut. The Union has already given up a percentage of education and health benefits, so they are trying to negotiate a better plan with Global Communications. Global Communications continue to insist that the plan will benefit the members, but the Union does not see any benefits from the plan. With this new plan, some of the employees will suffer a great deal. The employees are at stake, but they are not aware of these changes because Global Communications has not communicated with them. The union tries to explain to the executives that there employee's loyalty and commitment is part of their success and without those loyal employees, the company itself will suffer. The Union is looking out for the employees, making sure they will benefit and not suffer from this plan.

End-State Vision

Global Communications is determined to pump up the volume of competition in the industry. Global Communications will become the global resource they expect to be. Moving centers overseas to India and Ireland reflect cheaper labor which will increase profitability. If profits increase, then Global Communications could open more centers which would create more job opportunities and higher salary. The executives of Global Communications are concerned about the feelings of their employees. In order