Gap Analysis: Global Communications

Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications

Krishawn M. Davis-Darby

University of Phoenix

Gap Analysis: Global Communications

Over the years "globalization" has acquired considerable emotive force; especially in the business world. Some view it as a process that is beneficial; a key to future world economic development. However, others view it with hostility, and at times even fear. They feel it increases inequality within and between nations. They also feel it comprises employment and living standards. In addition, they feel that it also causes ethics to be challenged (Weinstein, 2007).

Globalization offers extensive opportunities for true worldwide innovation. However, it is not progressing evenly. Countries that have been able to integrate are developing more rapidly. The issues in the emerging market, which in this instance is communication, have made it evident that the opportunities for globalization do not occur without risk. Risks arise from volatile capital movements. There are also risks of social, economic, and ethical (2007).

Economic "globalization" is a historical process, which is the result of human innovation as well as technological progress. It refers to the increasing integration of economies around the world. This occurs particularly through trade and financial flows. Global markets offer greater opportunity for people to tap into markets around the world (2007). All of which will be addressed in the content of this paper in reference the Global Communications Scenario.

Situation Analysis

Issue and Opportunity Identification

In the scenario, the stock market the telecommunications industry is uncertain. Stockholders are receiving diminished returns. They are also becoming concerned about the industry's ability to rebound. This places telecommunications companies under tremendous economic pressure.

The issues are definitely apparent. There is too much competition; all of the communication markets are competing for the same business. The addition of new calling features and better local and long-distance services has helped the industry stay Ð''afloat'. However, the industry is still suffering on a significant level when it comes to the cable companies. The cable companies are beginning to provide complete solutions, including but not limited to computer and telephone services.

The opportunities are apparent as well. One of the opportunities that is present is a chance for comprise between Global Communication and the employees that are losing their jobs to outsourcing. The company can offer them counseling and other services to better help them cope with such a major change. Another opportunity is for Global Communications to offer more communication services to their patrons. They will also be presented with the opportunity to create partnerships with other communication companies that are profitable and have a higher stock value An opportunity for introduction to global communication market is also available.

Though Global Communications have been facing several problems they can utilize them to establish opportunities in order to help the company to make a Ð''turn around' and get back Ð''on track'. If used properly, the opportunities offered can also help the company to be more successful on a domestic level as well as on a global level.

Stakeholder Perspectives/Ethical Dilemmas

There are several stakeholders to take into consideration in this scenario, when taking the following plan of action into consideration: First, Global Communications plans to seek growth through the introduction of new services. Also to enhance competition with the local telephone and cable companies, Global has created partnerships with a satellite provider. Partnerships with wireless providers will also allow for more service options.

Secondly, cost-cutting measures have been identified to improve profitability. In order to maximize these initiatives, the company plans to market itself in an aggressive manner on an international level. Their goal is to become a true global resource.

This also means there are also several perspectives and/or ethical dilemmas to consider as well. The first stakeholder to consider is the company, Global Communications. They are the highest stakeholder because they have the most to lose as well as the most to gain. Global Communications has their main interest at heart. They feel it is ok to sacrifice the job security of devoted employees to cut cost via outsourcing. The next stakeholder to consider, are the employees and/or union members that are employees of Global Communications. They have the right to work at a company that provides them with job security. They are seeking to come to a Ð''common ground' with their employer on concerns and issues. The final stakeholder to take into consideration is other companies and investors, both domestic and non-domestic. They take pride in hard work and success. They are looking to better their jobs and offer more job security, etc to their employees. They are also looking for Ð''room to grow' and be more successful.

End-State Vision

Global Communications is trying to determine how to effectively become global at a lower cost. They want to be able to do this while increasing profits and building a networking system overseas in order to increase business opportunities.

On the domestic level, sometimes countries have impressive records of economic performance; however, they were not ready to handle the shocks that come through the international markets. Large-skill economic stability, financial soundness, and open economies are essential for the participating countries in the global market (Weinstein, 2007).

At the international or non-domestic level, there are several important lines of defense against crisis that can be breached. For one, the risks to be considered may not be judged adequately. Supervisors may not monitor developments sufficiently or closely. Also, enough information may not be available concerning some international investors. The result of these such things in the Ð''markets' are prone to sudden shifts of investor sentiment and the rapid movement of capital. This can occur especially in short-term finance, into and out of countries (2007).

The international community is responding to