Gap Analysis: Global Communications

Gap Analysis: Global Communications

Global Communication is experiencing major problems with the increase in competition and rapidly advancing technology. GC has three concerns; decreasing stock value, increased competition and lack of diversified services it can supply to consumers. In order to compete and survive a company must maintain a fair market share. This involves new products bought about through research and development, extensive marketing and garnering a market niche. All these things are not cheap! The issues that further complicate the situation are recent cuts in benefits, pending layoffs and lack of communication with the union. This report will highlight the gaps which exist in Global Communications Corporation. The Gap analysis will determine GC’s current dilemma and suggest opportunities for the satisfaction of the majority of stakeholders. Team United will perform a gap analysis, preparing an analytical report covering the issues and identify the opportunities, stakeholder perspectives /Ethical Dilemmas, End-State Vision, Gap Analysis and the Conclusion in which, team United will offer the recommendations on how best to potentially solve the problems which Global Communications is experiencing.

Situation Analysis

Issue and Opportunity Identification

Team United downloaded and printer the scenario: Global Communication from rEsource to define the problems Global Communication was facing. In Problem Solving: Using Tools, Processes, and Creative Approaches DeJanasz, Dowd, Schneider states (2002):

Organization faces problems or opportunities on a daily basis. Those firm that take a disciplined approach to problem solving, clearly defining the problem, identifying potential and creative solutions, selecting solutions based on appropriate criteria, and creating a detailed plan to implement the solution are likely to succeed and prosper (DeJanasz, Dowd, Schneider, 2002, p.409).

The scenario reveal there was tremendous demands to turn around the business

economically. The scenario Global Communication has several issues to confront. The fist issue is “the stock price decrease more than a 50 percent within a three year period. The scenario indicted that the stock trade was at $28 per share; today, the stock market value at $11, a very big different. “(Anonymous, 2008). The second issue affecting Global Communication is competition. The Technology is growing rapidly which Global Communication has not paid attention to this issue. The competition has driven the newest equipment available to the customers and Global Communication has not done anything to update their inventory with the latest innovation technology. Global Communication competition is “cables companies” who step in the market with the latest equipment. No company can sustain itself in a well-developed market without making changes. Because of the competition within the telecommunications industry, Global Communications has had to deal with its shortfalls in regard to stock prices. A sound strategic plan offers the ability for Global Communication to regain what it lost over the last three years. As evidence for the opportunities for improvement is it clear that there were shortfalls in research and development. GC did not keep up with the change in the industry. Many opportunities lie within tapping into new services and partnering with other entities in order to provide better services to the local and long distance markets across the country. The third issue is company cost, expenses of Global Communication and the undecided plan of layoff, and outsourcing. According to the scenario Global Communication plans cutting operation cost and become more competitive by moving their call centers to India and Ireland. Global Communication profit decrease, Global Communication did not think about the possibility of looking for cheap labor, when the timing would have been more convenient prior to the fall out. Downsizing layoff and out sourcing are now a concerned because Global Communication did not have the vision to see what other telecommunications companies observes. Global Communication did not listen to what people or customers wanted, did not keep up with the growth in the industry, the technological advances. To prevent too negative outlook on Salary cuts a possibility is to create an opportunity for a 4year profit sharing situation where the employs will make money if Global Communication makes money. Dealing with staff relocation a positive spin would be to tell of the benefits of overseas travel and how interesting a new country can be. Global Communication is now facing possible moral issues and potential poor image outlook because they have created the image that they care about their employees and have always operated with integrity. Their new strategic plan does not reflect this.

The fourth issue is the lack of internal communication within the company. The lack of communication exists between management team, the union, and employees. McShane and Glinow (2004) state “effective communication is vital to all organizations because it coordinates employees, fulfils employee needs, supports knowledge management, and improves decision making.” (Chapter 11, Ð'¶2, p.324). The communication between the upper management at Global Communication, the union and the employees was not sufficient and consequently this issue created problems in the decision making process of globalization and outsourcing. Global Communication is now facing possible moral issues and potential poor image outlook because they have created the image that they care about their employees and have always operated with integrity. Their new strategic plan does not reflect this. There is a diminishing relationship with the union. This is a result of communication distortion. Committing to be open and honest from this point on would make the union more content.

Stakeholder Perspectives/Ethical Dilemmas

The scenario Global Communication identified three specific stakeholders which are the stakeholder, management which are the Senior Leadership Team, and the union which represents the employees. Customers can also be considering as a stakeholder. The customers demand high quality products and diversity at a reduce price. The union avoids the violation of the employee’s rights. Conflicting rights that were violated include the fact that union was not involved in the decision making process from the onset of an issue that directly affect the employees. Unethical was from the senior team to withhold information from the union. Global Communication interest is creating