Gap Analysis: Global Cummunications

Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications

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University of Phoenix

Gap Analysis: Global Communications

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Situation Analysis

Issue and Opportunity Identification

Global Communications stock had dropped from twenty-eight dollars per share to eleven dollars per share. The company's competition is increasing, mainly from cable companies who are introduction new telecom products that are making them a one stop shop.

Stakeholder Perspectives/Ethical Dilemmas

There are five main stakeholders in Global Communications. There is Katrina Hienz, the Chief Executive Officer who was key purpose to boost Global Communications revenue and profit margins by taking the company into the international market place and introducing new products. Next there is Sy Rodriguez, the Vice President of Consumer Marketing and Sales. Sy is the glue of the company. Is good relationship with other management personnel within Global Communication makes him a valued mediator. Then there is Nancy Everhardt, Executive Vice President of Small Business and Marketing Sales. Nancy is the fresh blood in Global Communication who is innovative thinking and small business experience will help bring the company into a new age of growth and change. After Nancy is Joel Thompson, Executive Vice President of Human Resources and Public Relations. Joel has the difficult task of maintaining a positive image of Global Communication in the public and keeping the pulse of the companies Union. Joel's counterpart is Maria Antez. Maria is the Vice President of the Technologies Worker Union. As the link between Global Communications and the Union, Maria is responsible for negotiating contracts for the Union and reporting vital information to Union remembers about the companies future plans.

End-State Vision

Global Communications has become a leader in the telecom industry. Our growth has increased and we are continually pushing the envelope with our innovative telecom solutions. Aligning ourselves with other organizations so we could offer technology that was once out of our reach was a risk that proved to be the right move. We have now become a turnkey solution for small and large businesses. Our international presence has changed our structure for the good and increased our profit margins. With this increase in profit the technology call centers that we had originally closed in the states have been reopened along with several more. Our staff has grown and we have been able to increase the pay, benefits and overall moral of our employees. The once bleak future we were looking out is no more. The employees who stuck with Global Communications during the tough years are now sharing in its success. Because of the risks we took in the beginning, Global Communication is now reaping the reward along with it employees. Truly, truly, truly "our edge is people" motto is alive and well.

Gap Analysis

Currently Global Communication is in a slump because it is falling behind in the telecom industry. Competitors are offering better services which are more innovative and expanding on a global level. To keep up with the industry Global Communication has to go out of its comfort level and expand services while lowering its rates. This will not be easy to do because the end goal will be to increase the profit margin of the company but to do that a major reconstruction will have to take place within the organization. The reward out ways the risk because as of now Global Communications is slipping in the industry.

Conclusion

Global Communications making

References

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Table 1

Issue and Opportunity Identification

Issue Opportunity Reference to Specific

Course Concept

(Include citation) Concept

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