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Gap Analysis

Essay by   •  May 6, 2011  •  1,406 Words (6 Pages)  •  1,007 Views

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Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications

Gap Analysis: Global Communications

In the Global Communications Scenario they have arisen a few issues. The company has come to a place where they are not competitive in the market as they should be to continue to make a profit. While observing this the player of the team must come up with a plan that will not only benefit the company, but the employees. They do realize that not everyone will come out in a win-win situation, but they do not want to lose the reputation with the employees that they have gained over the years.

The key players have to handle the employees as empathic as possible and letting them know without their support there will not be a Global Communications. They business wants to get to the point where they are on top of the telecommunications industry on the international level. "Outsourcing can yield benefits if it is comprehensively planned and managed.

(Silver, 36). The plan is to outsource to India or Ireland and cut cost that will increase the profit of the company.

In doing this they will lay-off some employees and relocate other's with a 10% salary cut. The Union is not in agreement with this measure and they are willing to fight for the rights of the employees.

Situation Analysis

Issue and Opportunity Identification

Competition in the telecommunication industry has become too much and Global Communications has experienced a tremendous decrease in profits. Cable companies have become wise in their services. They have put together a package deal where they are offering multiple services at a better rate.

Global has to know step up their game strategy in order stay competitive. They plan to offer new services on the global level by outsourcing to other countries. Thus, losing some good employees and relocating others with a salary cut. At this point, there is no way around this plan because they have to become aggressive or lose the business.

Because Global have their backs against the wall, this may not turn out to be a win-win situation for everyone involved. The plan has to be put into action as soon as possible. This will give Global a chance not only to bring their stock value back up, but to also become international and get their name circulating.

There are no guarantees with a plan of this magnitude. In this case, the team has to make a move or sit back and go under. One of the quotes I liked this week was "The significant problems faced cannot be solved at the same level of thinking we were at when we created them." (Maul, 2007).

Stakeholder Perspectives/Ethical Dilemmas

The Stakeholders in the Global Communications Scenario come in the form of a couple of groups. There are the players of the company that want to increase profits and gain respect in the telecommunications industry on the global level. Then, the employees who have put in years of service and have yet to hear that the company has to lay off some and outsource some in order to regain respect in the market.

Sy, a key player on the team, is very concerned about the employees and how the information is going to be brought across to them without losing the reputation of the company. Global Communications is known for treating their employees well. Even though, some employees will be asked to relocate they will also be asked to take a 10% salary cut, this could seem to be unfair with everything they have given to the company already and not having enough time in advance to know the company was going under. The question can be raised what has to management be doing? Why was not the caught ahead of time? "Having a strong team in place early in the process will directly impact the success or failure of your outsourcing operation." (Silver, 36).

In this process, the employees want the wage to be fair and they have every right for what they are going to request. In the same manner the players, or team members have a right to want the company's profit to increase or they will too be out of a job. Everyone wants what is best for him or her and nothing is wrong with having those feelings. In a nut shell Global has to do what's right for Global and pick up the pieces later.

End-State Vision

Once the plan is put into action Global will be competitive in the telecommunications

industry. Their goal is to regain our rapport with the Union and even employees that relocated. By developing a team that will focus on the ups and downs of the industry (competitive benchmarking), they should not find themselves in this position again. The value will increase within the next 3 years and they will have gained the market on a global level.

They are committed to their employees and will conduct surveys quarterly to get input from them about how they can better serve them. The public's eye is important in this endeavor because if Global becomes known for not handling their employees right, then their customer satisfaction will decrease.

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