Garlic Case

Garlic’s Restaurant Case

Product and Service Feasibility

Garlic’s Restaurant will offer a variety of dishes that will be garlic focused and of international origin. The menu items will be offered in appetizer portions in order for customers to sample an assortment of dishes. In addition, there will also be a few items on the menu not seasoned with garlic. Garlic’s will focus on creative presentation of the food along with affordable prices ranging from $4.95 to $6.95. The bistro will provide a crisp and elegant environment with colour and warmth. The 80 seat restaurant will play music and be decorated with flowers and art to create an informal, comfortable and lively ambience. Lastly, Garlic’s will offer superior service delivery of the food by an ethnically diverse staff. Garlic’s competitive strategy will be to offer: excellent food at a reasonable price, superior customer service and informal, comfortable ambience.

In the business plan on Garlic’s restaurant provided by Kathy Burns, she has provided a great overview of the products or meals that Garlic’s will offer to the consumer. She has provided an in depth sample menu (Exhibit 15) listing all of the dips & breads, small plates, soups, salads, sandwiches, pastas, beverages and desserts that will be offered. On the sample menu as well, she has included the prices at which each item will be sold at and a brief description of the dish. Through these dishes, Kathy is offering a differentiated menu over other restaurants because of the garlic seasoning focus on each product and the variety of dishes offered. The prices set for each meal are also affordable for the majority of the population, which would also be consider a strong point for the company. However, Garlic’s plans to offer superior customer service does not entirely differentiate