Gateways Vietnam Consulting Company, Llc

AMITY GLOBAL BUSINESS SCHOOL[pic 1]

PROJECT 2 (PJ2): BUSINESS PLAN

GATEWAY VIET NAM CONSULTING COMPANY

Submitted to:                                                                                 Submitted by:

DR PHILIP LUM                                                 NGUYEN DANG PHUONG DUNG

MKTM033-AU2AS – The Entrepreneurship Report                                Student ID: 18400109

Due Date: 29 January 2018

Date of Submission: 28 January 2018

                Words counts: 2949

Contents

Executive Summary        3

Business Details        3

A. Vision Statement        3

B. Goals and Objectives        3

C. Keys to Success        4

Industry and Market Analysis        4

A. Market Analysis        4

B. Industry Analysis        5

Customer and Value Proposition        6

A. Customer Analysis        6

B. Value Proposition        6

Marketing Strategy        7

A.        Internal Analysis:        7

B.        Selling tactics        8

Management Team and Company Structures        9

A. Management Team        10

B. Company Structures        10

C. Human Resources        11

Financing        13

Conclusion        15

References        16

Executive Summary

This is a business plan for Gateways Vietnam Consulting Company, LLC.(GVN)

GVN is a consulting firm focused on serving the comprehensive needs of businesses in the full range of the business cycle.

It is a new and quality advisory without one-stop service. With a core staff of experienced professionals and a dynamic team approach to most consulting projects, Gateways VN will offer a wide range of quality service than many of its competitors

Business Details

A. Vision Statement

Gateway Consulting Service’s vision is to be Vietnamese best consulting company in local at all times with a clearly consulting process which makes clients feel safer, more in control or better able to act on recommendation given,

GVN services are designed to increase clients’ operation effectiveness through reduced cost, improved customer service, enhanced quality of current product lines and services, and more effective in operating in Vietnam market.

B. Goals and Objectives

Delivering value by unleashing the full potential of our people and achieving beneficence for both local and oversea partners client.

• Integrity- Ethical and transparent in all our dealings
• Enduring customer value- Enhancing experiences for every customer, from local to overseas
• Accountability- Holding ourselves responsible to delivery what we promise
• Teamwork- Working with each other and with our partners across boundary to make thing happen
• A win to Win- Exhibiting the will to win that which is important to GVN

C. Keys to Success

GVN is flexible, working with its client in the ways the client wants, be it on-site, remotely, or a combination of both.  The CEO’s personal expertise, or the core staff of top-tier professionals and have a proven record of obtaining results to their previous consulting project, GVN can create enough of difference. GVN can offer guidance to clients in much simplifier way, including full-service packages of consulting service to operating your business with Vietnamese local experts and international quality.

Industry and Market Analysis

A. Market Analysis

Vietnam’s economy recorded a high growth rate of 6.3 percent in 2017.  With a stable political environment, low labor or operating cost, stable growing-economy, Vietnam is considered as attractive destination for both foreign investor to participate in the economy and more and more FDI come to Vietnam nowadays.

However, when doing business in a market like Vietnam, foreign companies might be face with many issues in corruption, distribution, international licensing. Therefore, it is very important to choose reliable intermediaries in Vietnam who understand the environment, legal and procedure to support these operations.  Several large multi-national companies dominate the industry while many smaller (are often more specialized) firms occupy their market niches for local clients. Currently, Vietnam is lack of local consulting company with on-the-ground experience combined with international best practices.

Local consulting companies mainly focus on local companies while Overseas Consulting Group mainly focus on MNCs in the industry. GVN Consulting company is the combinations of local experts with foreign country best practices.

Thus, the strength of GVN is to sell service to SMEs companies or support clients in select in-needed procedures in Vietnam while remain their operation as in host countries.

• Competitor: in the forefront of market place typically offer information-based consulting, integration and management service. Competitors are mainly foreign company with industry-specific experts, so the niches market to focus on supporting SME’s operating system and simplifying documentary services in Vietnam.
• Consulting services are becoming more focused on technology-based solution to help clients improve cost management, quality, service and research and development to obtain differentiation and competitive advantage.
• Consulting firm GVN is competing with regional and specialty consulting firms, as well as the consulting group of international accounting firms such as Ernst & Young LLP Company, Deloitte,

B. Industry Analysis

The industry for Consulting (including the functional area of human resources, marketing, finance and accounting) is very underdeveloped in Vietnam, both in term of the size market and the quality service offered.