Giant - a Retailer Chain in Malaysia

Contents

Chapter 1: Introduction        2

Literature        4

Chapter 2: Conflict and Negotiation in the Workplace        7

A)        Employee Conflict        7

                Conflict between employee and employee………………………………………..7

                Conflict resolved by Giant Training Centre…………………………………...8

B)        Organizational Conflict        8

                i. Conflict between department and department………..…………………………8

              ii. Conflict in limited resources……………………………………………………9

                Conflict resolved by reduce cost………………………………………………9

C)        External Stakeholders Conflict        10

               i. Conflict between customers…………………………………………………...10

                Conflict resolved by Giant Training Centre………………………………….11

               ii. Conflict between suppliers……………………………………………………11

                Conflict resolved by providing outsourcers………………………………….12

Negotiation with Women’s Aid Organisation        12

Chapter 3: Recommendation        13

Recommendation: Employee Conflict        13

Recommendation: Conflict between QC and Human Resource        13

Recommendation: Conflict between Customers        14

Recommendation: Conflict between Suppliers        14

Conclusion        15

References………………………………………………………………………………..…..16

Appendix        18

Chapter 1: Introduction

Giant is a major retailer chain in Malaysia, Singapore, Brunei, Darussalam, Indonesia, Vietnam, UAE, and China. Giant was founded as a small grocery and general store in Kuala Lumpur in 1944. It was founded by the Teng family. Giant is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selangor Darul Ehsan, Malaysia. By 2003, the holding company for the chain had changed its name to Dairy Farm Giant Retail Sdn. Bhd. Giant is one of the largest hypermarkets in Malaysia, Giant having operated more than 85 branches crosses over the country and by 2006 the chain expanded 6 stores in Singapore and 17 hypermarkets in Indonesia. Giant rapidly expanded its business and by end of June 2011, Giant has 38 hypermarkets and 76 supermarkets in Indonesia.

Giant was insists its mission to offer a wide variety of food products at the lowest possible prices. Vision of Giant is wanted to be a leading retailer in Asia in terms of sales and long-term shareholders value creation. The objective of Giant is to serve a better and quality service to its customer and satisfy customer expectation. Customer can enjoy their shopping in a comfortable, complete and hygiene environment as Giant provided to their customer. Giant offer its consumer with various types of local merchandise, such as fresh local fruits, vegetables, and seafood ensure within a fresh and hygiene environment. Giant use its slogan to promote it was everyday in low price, big variety and great value. Giant sell its product in a consistent quality and best value for money goods and products for its customer. Giant ensure it deliver enjoyment for it customer in a fresh market and huge selection of trusted brand products at reasonable price.

Sometimes Giant has launch out some promotion which it selling the products are closer the expiry date to public in the lowest price as possible. This is not represent Giant is a bad supermarket. Giant launch this promotion not merely help Giant to reduce cost and the amount of return product also can help some poor family can buy the expected product in the lowest price. Giant insist to sell the products at the lowest possible price and during that help the low income family to satisfy their needs.  

Giant has offers their own trusted brand product for consumers with the best quality and value product for money. Giant brand products which offer trustworthy and dependable to consumer and the features Giant brand are distinctive yellow and green packaging. All of the Giant’s products are supported by quality guarantee and the prizes are competitively in the category. After Giant produced its own brand product, consumers have more selection in their shopping time. Giant came out own brand products with the consistent quality can become an advertisement to promote Giant. Consumers can enjoy and safety to purchase their products in all Giant hypermarkets and supermarkets.  

For the purpose to emphasis and support in the Malaysian-made products, particularly those manufactured by small and medium-sized enterprise (SMEs), Giant would organize special promotional event to promote Malaysian products. In Malaysia, the “Produk Malaysia, Citarasa Kita” series has been successfully bring more helpful in SME producers to attract millions of customers in Giant.

Literature

Conflict can exist between colleagues, supervisors, subordinates or between external stakeholders. Organizational conflict is “the inconsistent that arises between individuals or groups when the goals, interest, ideas or values are incompatible or those individuals or groups attempt to block and prevent one another’s to achieve their objectives” (Prause & Mujtaba, 2015). No matter which industry you are choose in your career, you will unconsciously and cannot be avoided involved in workplace conflict. Conflict occur continuously and cannot be solved may affect job satisfaction, employee loyalty, employee turnover, productivity and lower customer service in any given industry and organization (Huan & Yazdanifard, 2012).

There are two types of conflict with different outcome which are task conflict and relationship conflict. Task conflict has the potential to influence and improve team performance and team innovation when there have different ideas, perception and showing respect for people with other points of view. Whereas the relationship conflict have occur may has harmful to the team performance when involving interpersonal tensions, frictions and resentment (O'Neill, Allen, & Hastings, 2013). Although task conflict is disagreement between two persons or groups but it is common occur in the workplace and sometimes that can help to improve the team performance, not seem like more difficult to manage relationship conflict.