Global Communication

Problem Solution: Global Communications

In my Problem Solution Analysis I will identify the issues and the opportunities confronting this company followed by the ethical dilemmas faced by the stakeholders and company's end state vision. Global Communications feels the pressures of the industries and trying to keep up with its competitors. Yet the stockholders are giving them a lot of pressure to correct the problem. Just three years ago, its stock was being traded for approximately $28 per share. However, to-date, Global Communications stock is only valued at $11, more than a 50% depreciation.

GC needs to offer better services than what their competitors are providing to their customers. The plan has been met with some controversy from key company stakeholders. Morale already depleted took another hit when the announcement was made for job cuts, reductions in salary, and overseas relocation

The following analysis uses the 9-step problem-based learning mode to formulate the “right problem” and identify alternative solutions to their existing problems, risk assessment for the suggested alternative solutions, the optimal solution, and lastly the implementation plan to deal with the problem. The alternatives are evaluated using weighted criteria and the solution which best meets the end-state goals is selected. Finally, an implementation plan is recommended for the company and the results are evaluated using metrics and target indicators. This paper will discuss the alternative solutions using effective communication that will help the Sr. management of the company to be better communicators and open the doors of the negotiations with the union for the well being of the employees. Therefore, for Global Communication to be successful in reaching their goals the emotional intelligence competencies is necessary to resolve the ethical issues with each stakeholder.

Situation Analysis

Issue and Opportunity Identification

Global Communications (GC) has several problems facing their success due to global development. However, many problems are developing from within the organization as a result of the mismanagement of Global Communication’s Senior Management. The first issue concerns the stock prices plummeted from a high of $28 to its current price of $11 a share. This loss of more than 50% in market exchange rates causes great strain upon GC to find a quick and profitable solution. The stockholders are pressuring members of their Board of Directors to find an immediate Solution and corrective actions to be taken, that will boost their benefits. The second issue involves the growing competition within the market. This growing strives for increased revenue is the main reason for the decrease of market value. However, the cable companies challenge GC economically by offering their costumer the ultimate package (internet, television and telephone services). Global Communication has to appeal to the stakeholders by allowing for quick profit. A third issue that Global Communications faces is the fallout from the layoffs that it has planned. Global Communications plans to cut costs and become more competitive by moving some of their call centers to India and Ireland. This move may save the company money but what will be the resulting cost in human capital? The lack of communication in between GC and the unions result the exclusion of the union representative Maria, from the planning of the new set of values till later. All the issues compounded together made for an enormous problem in the end by the union threatening to “take action both through the government and all other available resources.”

The management has the opportunity to quickly implement a new plan to increase the revenues of their shareholders by introducing new services and reducing cost. In addition to success in their plans, they need to outsource most of their call centers to India and Ireland. This aggressive approach will solve the main issue in which the economical value of the company is increased. However, this approach will put GC in an ethical dilemma with the union. The union stakeholders are cut short and denied the right to be part of the new vision and the decision - making. This puts the executives at GC at a moral crossroad. They experience monetary gain; however, they do so at the cost of the employees.

The competitive forces that stakeholders face today and will continue to confront in the future demand organizational excellence. The efforts to achieve such excellence at Global Communications rely heavily upon its forecasting, external/environmental scanning and global marketing. Marketing abroad is often a necessity today. Even the biggest companies in the biggest countries cannot survive on their domestic markets if they are in global industries. They must be in all major markets. Global Communications stakeholders would like the corporation to market itself more aggressively on an international level; however, the opposition amongst its leaders is unsettling. In most corporations today, executives are attached to specific functional departments or teams, such as production, marketing, finance, or human resources. Managing in a global business creates some special challenges in that regard. “Executives must analyze how best to manage his or her functions domestically and abroad, while working together with other teams to make sure they achieve overall company goals” (Gary Dessler, 2001, p. 55).

Global communication management should attempt to debate the challenges ahead and address in emotional intelligence way, the global issues to groups of donors, including the stakeholders and the union. (McShane & Glinow, 2005) advocate this approach. “In most conflicts, more than one issue is at stake and each party values the issues differently. Workplace communication has a significant effect on organizational performance.” To avoid conflicts between the stakeholders, global communication should improve their Organizational Communications within the company. Company representatives, weekly company updates, instantaneous internet messages, and regular face-to-face company conferences are all tools in which this situation to be done otherwise.

Like its competitors, Global Communications must also become more market focused вЂ" more in touch with the fast-changing needs of the industry. Innovation and investment in new technologies will be more important than ever. In short, increased profits require that organizations increase their ability to learn and collaborate and to manage diversity, complexity and ambiguity.

A turn around won’t be easy, but the key ingredients are