Global Communications Gap Analysis

Gap Analysis: Global Communications

Introduction

Global communication is currently fighting to grow against stiff competition. The only solution management sees is growth in the small business and consumer market. Company also needs to cut cost by cutting salaries and jobs to improve its profitability. In the gap analysis below we will find out that unless company overcome mistrust between management and union and find effective way to share personal values to the other organizational stakeholders it will not succeed in its new venture.

Situation Analysis

Issue and Opportunity Identification

In this section we will only limit ourselves with the issues and opportunities which are relevant to this case study.

Growth: Issue and Opportunity

With share price tumbling mainly because of the latest competition from Cable companies in plain old telephone services, Global Communication is struggling for growth. Attempt of growth in international market was also gave mixed results.

Trying to solve this issue, Company leadership has identified growth opportunity in small businesses. Company management is trying to counter the cable companies by providing complete solution of internet, wireless, and telephone services to its consumer. It is also trying to expand its services in local and long distance market.

Cost cutting: Issue and Opportunity

To regain profitability, company has to undergo cost cutting.

To solve this issue, leadership has decided that by utilizing global employment resources GC can market itself at global level and reduce operating costs in technical call centers.

Communication with workers and Union and Media: Issue and Opportunity

To communicate Union and employees about further job cuts and pay cuts.

To execute this plan, management has decided to communicate its concern to

the union liaison, They also want this communication to happen early. Company plans to relocate some of its staff to expanding consumer call centers. Company also plans to bring in career counselor and deal with cut as gently and humanely as possible.

Organizational Values: Issue and Opportunity

Global’s highly publicized “Our Edge Is People” philosophy is contradicting to the layoffs about to happen. This also could lead to lower moral in employees which could help competition attract the people they need.

Global sees this layoff as necessity to survive in business. It also hopes that this change will help Global to focus on its future business which will generate even more jobs and help society.

Stakeholder Perspectives/Ethical Dilemmas

Katrina’s job is dependent on the company owners and share holders who want profit. She knows that to achieve profitability she has to change business focus and reduce costs by cutting jobs. She still