Globalization

MBAMK 614 Strategic Marketing for E-Commerce

Written Analysis of a Case (WAC)

What is WAC-

WAC is a typical “take home examination”. It is an open note-open book examination. A real life business case will be given for students to analyze using knowledge gathering during the class. The key learning objectives of the WAC is to understand the students’ capacity to comprehend a particular business situation, apply the theoretical knowledge to analysis the case and make recommendations for the issues in the case. It is expected to test students’ ability to work under pressure of a limited time and incomplete information and come out with best possible solutions. It is important to note here that there are no “ring” or “wrong” answers to the given case problems. More important is how one approaches the problem in hand and try to sort it out.

WAC on Ford Motor Company

Required Readings

1. Ford Motor Company: Supply Chain Management. Case Study by Harvard Business School

2. e- Business Roadmap for Success Text Book _ Chapter on Supply Chain Management

Optional References

3. Dell Online. Case Study by Harvard Business School ( distributed for the class on 21/06/08)

4. Dell & Supply Chain Management Research Paper ( Downloadable from e-group Files area under Folder WAC)

5. www.ford.com

Task

You have been appointed as a Consultant to Teri Takai, Director of Supply Chain Systems at Ford. You are required to assist him to decide on Ford future supply chain strategy using internet technologies. You have been asked to prepare a report covering following aspects.

Q-1) Assess the current Supply Chain Management (SCM) at Ford paying particularly attention its compatibility with corporate strategy.

Q-2) Discuss the architecture of possible e-business models for SCM.

Q-3) What are challenges and threats faced by a company such as Ford in adopting Dell style SCM.

Q-4) What are your recommendations to Teri Takai?

Note-

The above questions are only for your guidance. However, you are free to carryout an analysis on your own to cover the same issues.

Report-

You are required to prepare a brief report, as the outcome of the WAC. Report content should include followings,

• Introduction- Explaining the business situation and outlining the main issues in the case (Max. 1 page.)

• Analysis вЂ" The analysis should be carried out using theoretical frameworks. (e.g. -to find out answers to the above questions or your own style of analysis for outline issues in the case) (Max. 3 Pages).

• Conclusions and Recommendations- based upon the above analysis conclusions can be arrived about the company. Recommendations for implementing can be made based upon your conclusions. (Max 2 pages)

Instructions for Report Writing

1. Fonts should be 12” in size, paragraphs of 1.5 spacing and 1”margins.

2. Cover