Golf Resort

GOLF RESORT

Faiz Aththayyib Bin Mohd Shah (2011101057), Mohamad Azrif Bin Moskam (2011937063)

faizaththayyib@yahoo.com

mohamad.azrif@gmail.com

ABSTRACT - The golf resort is the combination of golf course and resort. The place used for relaxation or recreation, attracting visitors of golfer for golf vacation, tourism besides going swimming in a pool and/ nearby body of water. Golf resorts are places, town or sometimes commercial establishment operated by a single company.

1. INTRODUCTION

Golf resort can be referred to a single destination such as large hotel in a coastal or ski area, or to a geographic region or a popular touristic destination. It is a real estate project that has been developed and planned by a master developer; a site which offers proximity and easy access to significant natural, scenic, and recreational amenities that make the site attractive to visit and the site includes accommodation and timeshare ownership options and accommodation available largely to tourist, vacationers, weekend travelers, seasonal residents and owner or users of units on site as second home.

While Malaysia doesn’t immediately spring to mind when it comes to golf destinations, the history of golf dates back to the 19th century. Nowadays, we can find golf courses in almost every area of the country. The South China Sea splits Malaysia into two separate, geographically similar regions; Peninsular (west) Malaysia and Malaysian Borneo, or east Malaysia. The Malaysia tropical climate provides a pleasant golfing experience. The golf courses points out the glamour of the game in an effort to gain the tourist attention as well as spreading to emerging the economy. [1]

Tourism is one of the Malaysia’s largest industries. According to the Ministry of Tourism Malaysia (2012), income generated by inbound tourism including passenger transportation exceeded RM 50 Billion (USD 10.8 Billion) in 2012. Also tourism represented an estimated 6.7% of direct contribution to the national economy in 2012[2]. With the steadily rising arrivals of business visitors to the country, Malaysia is increasingly developing its infrastructure to cater the strong visitor demands. Around the country, resorts are well on its way and set to impress the guests.

1. GOLF RESORT

Malaysia has a rich cultural history and offer visitors a truly Asian experience. The country as a whole has much to offer, from stunning beach resorts offering a haven, in which to unwind and relax city shopping experiences, and diverse selection of world-class championship golf course. The developments located on two of the world’s most stunning coastlines, amongst tranquil surroundings and have been carefully chosen to create an exclusive guest experience.[3]

Golf resort design is a result of socio-cultural changes, technological advancements, economic and political situations, and environmental factors. Those elements create the macro-environment of a hospitality business and strongly influence the customers’ demands, wishes, and desires. Therefore, resort properties and marketers need to carefully observe and evaluate those transformations in order to offer the right product or service, to the right customer, at the right time for the right price. This attentive behaviour will lead to increased revenue and thus profit and success. Evidently, the micro-environment, which includes customers, employees, suppliers, intermediaries, competitors, and publics [4] has also an impact on resort design but on a much smaller scale.

Theme park or entertainment environment, as a focal point for economic development, is an increasingly important factor in the world of commercial and resort development as it serves as anchors and add activities, amenities and elements that increase attendance, length of stay, average spending and repeat visits. Therefore, theme park will be an attractive idea in golf resort concept to obtain lucrative impact.[5].

     Location of Resort

The location of golf resort will be at the coastal area with beautiful scenery and near the airport. The distance from Langkawi International Airport is 30 minutes travel by car.

• The distance from Langkawi Ferry Terminal is 15 km.
• The other attraction places area is 1 km away.
• The resort located at the coastal area.[pic 1]

Figure 2.1: Location Area for Golf Resort

Figure 2.2: Overall view of resort.[pic 2]

Golf Course

The golf course will be make near the beach to make the golfers interest to feel the challenge of monsoon wind while playing golf. It will be nine courses where there need to play twice per round for complete the full round of eighteen holes. The golf courses have only par -3, -4 and -5 holes. Par 3 are 4 courses, par 4 are 3 courses while the rest are par 5 with 2 courses. For the VIP guests, they will be provided an experience caddie services. There is also have a full of safety pre-cautions brief before the golfers play to ensure that there is no accidents happen. The golf scorecard will be given to golfers after register at clubhouse. Type of grass used is the most quality in order to maintain their condition for a long time and able to withstand tropical rainforest weather.[pic 3]

Figure 2.3: Golf course near beach.[pic 4]

Technology has made a considerable impact on the industry in recent years and will continue to do so with the increasing use of computer, controlled equipment and the growth of information technology in general. [6] Really in the last two decades, technology has become far more advanced and far more widely used throughout all types of industry.

For example, many resorts use technological booking systems which make it easy for clients to book online and to have all the information they need about the rooms available to them.  They also use technology within the hotel to benefit the customer during their stay.  For example, many have advanced communications systems installed in the rooms which means that those on business trips can continues with their work while they are guests at the resort. Hence, upon booking, a special tag is given according to booking they have made as to assist them to access any of the places that they paid for. Online booking also available for vacationer to book their slot for golf course and kids are safe as they are given a GPS for parents to monitor them directly from the room or anywhere they will be.