Hajmola

About Dabur

Dabur, today one of the largest FMCG companies in India, was started by the Burman family in 1884 in Kolkata (West Bengal).With a legacy of 120 years built on attributes of quality and trust, Dabur has proven its expertise in the fields of health care, personal care, Homecare and Foods.

The business based on the vision of founder Dr S K Burman - "What is life that cannot bring comfort to others", started as a small pharmacy selling healthcare products. Two decades later the company entered the specialized area of Ayurvedic medicines and branded its products. With growing demand, Dabur shifted its operations to Delhi in 1972 and a few years later set up full-fledged research operations in healthcare.

In the early 1990s, with the economy opening up, the company identified various investment opportunities to accelerate its growth. The management also realized the importance of scaling up its operations and decided to go public during mid-nineties. It is during this time that the company also decided to professionalize its operations by curtailing the role of the promoter family and inducting professionals from outside to take charge. Subsequently in 1996, Dabur India set up its own foods division - Dabur Foods, as wholly owned subsidiary of Dabur India.

The company, headquartered in Ghaziabad, Uttar Pradesh, is today listed on Indian stock exchanges and commands a valuation of over US$ 1.5 billion. Operating through various business divisions supported by manufacturing presence spread in India and overseas, the company has been ranked amongst the "Best under a Billion" list by Forbes.

The company has over 12 manufacturing units in India & abroad. The international facilities are located in Nepal, Dubai, Bangladesh, Egypt and Nigeria. Three of the facilities in India are strategically located in excise duty free zones - Rudrapur (Uttaranchal), Baddi (Himachal Pradesh) and Jammu.With the acquisition of Balsara, Dabur now has additional facilities at Baddi & Silvassa (Dadar & Nagar Haveli).The company has a multifruit processing plant at Siliguri (West Bengal) for production of pulp and concentrates.This is a step taken by the company towards backward integration by locating this facility in proximity to its juice plant in Nepal. Dabur Foods, the subsidiary of Dabur India has also recently acquired a fruit juice plant in Jaipur (Rajasthan).

The pie-chart below shows the contribution of different product categories to the Customer Health Division (CHD) of Dabur. According to the chart, maximum contribution is made by Hair Care products followed by Oral Care products and Health Supplements. Digestive and Confectionary products contribute 10% of total contribution in CHD of Dabur and least contribution is made by Home Care products.

The Product under Study

The product for our study is Dabur Hajmola. We have considered the following varients under the brand name of Dabur Hajmola.

1. Hajmola Tablets

Originally Ayurvedic digestive medicine. First to be branded as a product. Mix of traditional Indian culinary herbs, spices and edible salts.

Health Benefits

- Eases condition of flatulence

- Controls Dyspepsia

- Increases appetite

- Helps in proper digestion and relieves indigestion

Usage

Can be taken at any time of the day. Chewing slowly improves the taste.

Recommended Dose

Adults and elderly: 1 - 2 tablets

Children: 1 tablet

Overdose Caution

Hajmola Tablets taken in large dose can cause irritation in the stomach.

Storage: Keep in a cool, dark place.

2. Hajmola Candy:

The zingy tangy candy that's fun to have any time of the day. And what's more, it gets your digestive juices working better. That's a great way to enjoy while staying healthy - with Hajmola Candy's khatta meetha taste and 4 fun-filled flavours.

3. Hajmola Candy Fun2:

Hajmola Candy brings in an innovative and exciting offering in the confectionary category- Hajmola Fun2Candy.

"A centre filled candy 2 times masty and 2 times the taste."

4. Hajmola Mast Masala:

Hajmola Mast Masala is a chaat masala with dual benefit. It has a chatpata taste with the benefits of good digestive element.

5. Hajmola Yumstick

Hajmola Yumstick has a yummy taste of Aam and Imli in a convenient stick format.

It contains mango pulp, imli pulp, mixed spices and citric acid.

6. Hajmola Anardana:

Hajmola Anardana Churan, with its unique chatpata taste and do good properties, is the first branded churan in the market.