Harley Davidson Analysis

Harley Davidson Analysis

Section 1

To begin our Harley Davidson analysis, we chose the IRON 883 model of the 2017 Sportster series. On

the product webpage, the IRON 883 is boldly introduced with a photograph and a sales description distinguishing it from other models. We found shopping tools for motorcycle comparisons, stimation of monthly financing payments, locating dealers and scheduling a test ride. These options are then followed by the emotional story of IRON 883 and detailed list of key features. The final section of the product page emphasizes customization options, showing parts that can be customized or added on to the motorcycle.

The IRON 883 can have several different prices due to customization options and a variety of other

factors. The standard suggested price is $8,949, but thereafter customizations for any functional

upgrades as well as style accessories will affect the end price. Depending on the geographical region,

prices could vary based on the costs and demand, as well as with the associated taxes and regulations in each region, state or country. Further, as each dealership is operated independently, the prices are certain to vary from one to another. On top of these variations, promotions could affect the price as well as home delivery fees. Finally, the company also offers to finance their motorcycles, which also would affect the total price of the IRON 883 based on the financing terms.

Section 2

The shipping report segments the motorcycle units into models and region. The model segments are

Sportster, Cruiser and Touring. Touring is the largest segment (43.1%), followed by Cruiser (33.5%) and then by Sportster (23.4%). One should note that the collection of 2017 motorcycles on Harley-Davidson website is segmented into a total of 9 groups. While Sportster and Touring are included in both, the remaining series are aggregated into the Cruiser segment. From all motorcycles, approximately two