Harley

Strengths

Customer loyalty is probably the number one strength of Harley's business. Once a person buys a Harley, it seems as though they become trapped in the entire Harley business. Once they buy a Harley, they usually never buy another brand of motorcycle. Along with the bike comes the apparel. Once a person purchases a bike, the jacket, bandanas, etc. become a must.

strength of their history as a top company

Opportunity

For Harley is that the economy is at a place where people will go out and purchase a motorcycle for recreational purposes. Whether the economy is good or not, is a place where they may thrive. When the economy is not doing as well, people may look at a motorcycle as a more economical way to travel so Harley can do well in both situations.

Weaknesses

Large numbers of products being produced can make for many errors. When there is such a demand to produce many of one type of product, there can be many mistakes that may be let go. The biker image can also be a weakness. Many people may stray away from purchasing a motorcycle for fear that they will be placed in a certain category by society.

Threats

The business of building a motorcycle can be profitable because it is not an expensive product to make, but can be sold at the same price as a car. This may draw many competitors into the business, perhaps other car producing companies who already may have a following of their own.