Hcl High Technology Segment

“Every once in a while, a new technology, an old problem, and a big idea turns into an innovation”. These words of Dean Kamen have been the central characteristic of our problem-solving approach. We as a team have had varied professional experiences across all dimensions of innovation, from exposure to developing and improving IT solutions to the application of analytical tools (R, SAS and VBA), to working in automotive R&D, to improving the last mile logistics operations of Amazon, our team has a combined professional experience of close to 70 months in designing innovative solutions for our customers. Our aim is to pool together our knowledge and expertise to do justice to the Hi-tech challenge of HCL.

We understand that the most critical/paramount thing is to know what our existing and potential customer wants, which and what message will convince him, what will he need in future                 with a background of selling IT service and the know-how of what a customer seeks, we as a team would be competent enough to

Indeed, we are a team which is greater than the sum of its parts.

Repositioning of any major brand in the market is one of the most challenging tasks, especially because it involves changing the perception that the customer has had of the brand. Right from the very start, the customer has associated the brand with something and he thinks of it in a certain way. To erase this association and develop a new one is easier said than done. Herein lies the challenge of HCL and we, a team of 3 people with a combined work experience of close to 70 months in the dynamics of IT, are as excited as we are committed to solving the problems of HCL.

The most important thing for HCL to know is the actual customer in the Hi-technology market better than they actually know them. Their sources of information to select HCL for a segment and not to select it for the other, the factors influencing their purchase decisions and finally, the needs and wants of the customers in the present as well as future. A service provider should be able to provide for both needs, present and future, both known and unknown.

Second, it would be a good idea to analyse the competitors of HCL in the Hi-Technology segment and what are they doing to create the value proposition to excite customers. More than possession of tools and resources, using them in the right way and at the right time is as important. Comparing their journeys in building and repositioning their brands, as per market trends, with the journey of HCL would be really useful.