Healthnow

HEALTHNOW

OUTLINE ON HEALTHNOW

Introduction: Video

I. HealthNow as a whole-BCBSWNY, BSNENY, HEALTHNOW NY…

A. Background on Healthnow

1. Organizational Charts and the Restructuring of them.

2. What effect it had on the company?

B. Vision and Mission Statement

1. Corporate

2. Departmental

II. Where we are today and why we are changing.

A. Functional Structure

1. Breakdown of Departments and who handles what

2. How efficient this is?

B. SBU’s and Becoming Cross-Functional

1. Explain SBU (Small Business Units)

2. What the expected outcome of this change will be.

III. Competitive Advantage

A. For Our Customers

1. Products

2. Services

B. Time for Change

Conclusion: Summary

HEALTHNOW

Healthnow does business as: BlueCross BlueShield of Western New York, BlueShield of Northeastern New York, Healthnow New York, MedUS Services and Brokerage Concepts, Inc. As a BlueCross & BlueShield Association rule, by law there can not be two “blues” plans servicing the same area. Therefore, the name or brand, “Healthnow” was created, allowing us to create unbranded products that did not have the BCBS Emblem and enable the company to offer and/or service these products in areas that there was another “blues” plan, such as Empire BlueCross & BlueShield. Currently the company is restructuring to try to close the gap between the President & CEO all the way to the Customer. The approach in doing so has caused a large turnover in employment as everyone is being required to re-apply for their jobs and some of the positions no longer exist.

• HealthNow’s Vision: To be a premier and diversified health benefits and information company that provides innovative products, services and technologies to improve the availability, quality and cost of health care.

• HealthNow’s Mission: The relentless pursuit of community health, strength and well-being.

• Departmental Vision: To provide quality and cost effective operational services promoting both internal and external customer satisfaction.

• Departmental Mission: Develop, implement and manage efficient processes that improve quality and service while reducing cost.

Until recently, HealthNow has had a functional structure for the organization. For example: multiple departments reporting to a chain of command that eventually is able to receive communications, in order to think about and/or make decisions. Now we are going in a new direction, one more focused on the customer, with all the resources at your fingertips in order to make it happen.