Heb Supermarket

Contents

1. Introduction:        

1.1 Mission, Vision, Promise:        

1.2 Strategies        

1.3 Competitiveness and competencies        

2. Competitor Analysis        

2.1 Wal-Mart        

2.2 Whole Foods Market        

2.3 Albertson food and drug store        

3. Customer Analysis:        

3.1 Segmentation and targeting:        

3.2 Customer Value and loyalty:        

4. Market structure and trends:        

5. Challenges facing H.E.B in Market Expansion:        

6. H.E.B’s Growth Strategies:        

7. H.E.B’s positioning Strategies:        

8. H.E.B and the Concept of Value:        

9. H.E.B and Social and ethical strategies:        

10. H.E.B and Branding:        

11. H.E.B and Relationship strategies:        

11.1 Partners (Employees):        

11.2 Customers:        

11.3 Community:        

12. Conclusion:        

13. Summery:        

References        

H.E.B

1. Introduction:        

H.E.B is an independent privately owned retail store chain that owns more than 350 stores throughout the state of Texas and northern Mexico. Florence Butt founded the company in 1905. For over a hundred years, H.E.B has provided the people in Texas and Mexico with Excellent products and services. Headquartered in San Antonio, Texas, H.E.B owns more than 300 stores, manufacturing plants, and warehouse and distribution centres. H.E.B is recognised for its commitment to its customers, employees and community. It strives to provide excellent service, low prices, and a friendly shopping experience to its customers. (Raven 2015)

1.1 Mission, Vision, Promise:

H.E.B’s mission statement includes its vision and promise (called bold Promise), which concludes all the partners, will make collective effort to build a greatest retailing company. They believe that each and every stakeholder including their customers, their partners and community are equally important and will make collective effort to make H.E.B a successful company. (Raven 2015)

H.E.B promises that every customer will be provided with excellent services, fresh products and maximum value at low prices. (Raven 2015)

 1.2 Strategies:        

H.E.B’s major strategies revolve around following strategic posts:

1. Providing Maximum Value to its customers
2. Buildings Culture continent for their employees
3. Long term stable sale and profits
4. Forming Bonds with local community and benefiting them.

1. Maximum value to its customers

H.E.B has adopted a number of strategies to provide their customer maximum value and best quality services.

In order to provide them great quality products at minimum prices, it has introduced a concept of “own Brand”. The introduction of this concept shows their commitment of meeting customer needs. H.B.E also produces a number of private labelled products including H.E.B Bake Shop, H.E.B organics etc. In addition to this, they have opened their own milk plant in San Antonio and a bakery shop as well which is the state’s largest bakery and bread shop. (H-E-B Own Brands 2014)

H.E.B has also introduced H-E-B Plus, a comparatively large store providing extended products and services to their customers. In order to respond to the growing Hispanic segment in Texas, H.E.B has introduced a store called Mi Tienda that offers Hispanic community wide range of traditional Hispanic food items than any other grocery store.

Another concept being introduced by H.E.B is Joe V’s Smart Shop. This concept is especially introduced for their Budget minded customers. This store resembles a warehouse, in which all the non-essential features has been removed to keep the coat minimum so that customers enjoy low priced products.

H.E.B has introduces the concept of ‘Central Market’ to provide a place where ‘foodies celebrate’. Central market provides their customers a verity of global products in their own home. (Raven 2015)

All above mentioned strategies helps H.E.B in providing maximum value to its customers.

1. Buildings Culture convenient for their employees

H.E.B treats their employees as partners and promises that they will promote diversity, provide them best pay and benefits, provides freedom of communication, acknowledge their contributions and provide them with opportunity of training and advancement. H.E.B hires local talent and provide them with needed training. Their employees believe that it is the best place to work. This strategy helps H.E.B in retaining best performing workers and making their employees satisfied. The satisfied employees leads to more satisfied customers. (Raven 2015)

1. Long-term stable sale and profits

As part of its mission statement, H.E.B, strives to work with integrity, always tries to find out new ideas and quickly turns them into actions and in doing so, it tries to maximise each store’s potential sale growth. H.E.B tries to market and promote its own name brand products over national brands. This creates strong brand awareness that not only leads to increased sale but also build loyalty and increase the chances of repeat purchase. This strategy helps in increasing sale and profit margin. (Raven 2015)