Henderson Hardware Case

Amanda Savage

Bus. Mgt.

Henderson Hardware Case

1. Their biggest problem is that the baby boomers and other consumers are looking for a lower price and discounts which they got at competitor stores like Home Depot and Wal-Mart.

Strengths: twelve owned stores in 8 countries of the state

Family owned business, so no outsiders

Were very successful in the beginning when they first opened

Weakness: stores are going downhill, neighborhoods have gone downhill

Customers make small purchase

Have no strategize plan, each store in every state had different promotion, inventory, attention to service, aisles all different, none of the stores were consistent with one another except the needs

Your kids and baby boomers wan to buy their at low prices

Opportunities: company needs to see consumers have different needs and wants; they need to satisfy them.

Develop marking plan to attract the consumers

Make commercials to tell stories about the their hardware store, make sure every store is consistent, also a letter environment to consumers with lower prices

Threats: their competitors such as Wal-mart, Lowes and Home Depot

Younger kids wanting lower prices

2: I actually think the cost leadership differentiations strategy both would be good. They need to lower their prices than competitors and develop an advertising or promotion and