Hershey Chocolate Company Marketing

Contents

Introduction        

History of Hershey Chocolate company        

Why Choose Malaysia?        

Vision and Mission        

CORPORATE SOCIAL RESPONSIBILITY(CSR)        

References        

Hershey Chocolate Company

Introduction

Hershey company is a company that famous with their chocolate products because it is one of the largest chocolate manufacturer. It is known best for bringing goodness to the world with their yummy chocolate, sweet, mints, drinks and snacks. They have over 80 brands, including their symbolic and world favourites the Hershey’s Bar chocolate, Hershey’s Reese’s, Hershey’s Kisses, Jolly Rancher, Ice Breakers and Lancaster caramels. They sell their products in 70 and over countries. They also have like 15,000 employees around the world. They earned $7.1 billion in their annual revenue. Hershey Chocolate Company had been ranked 384 in Fortune Magazine among the 500 largest United State companies.

History of Hershey Chocolate company

Hershey company is founded by a man named Milton Hershey which he started as a candy-manufacturer when he was 18 years old. He built up his first candy business in Philadelphia at 1876 but end up failed after six years because of his financial problem with his mother’s family and the long hours’ work. Next, Hershey learned the secret of making caramels with fresh milk in Colorado silver fields when work with a Denver candy maker because he followed his father there. After a couples of months, he leaves Denver and go to New York City, which is the world largest candy market to try to make an effort of it but end up failed for the second time (The Hershey Company, n.d.).

In 1886, he returned back to his hometown Lancaster, Pennsylvania. At that time, he was 28 years old and he refused to give up. So he began a company to produce caramel using the method that he had learned in Denver. But unlike the previous started up, he has no enough money to produce enough quantities to earn profit. At the moment, a British candy importer offer Milton Hershey to sell his candy abroad and placed a big order. With the order, Hershey manage to persuade a local bank to loan him the money needed to grow the business. In 4 years, he become one of the leading producers of caramels in the United States. Hershey was amazed with the art of making chocolate at the 1893 World’s Columbian Exposition in Chicago. At that time, he purchased some German machinery and shipped it to Lancaster. In1894, he made a decision to produce sweet chocolate as a coating for his caramels. For quite a long time, he figured out a suitable formula for making milk chocolate - a procedure that had been kept a firmly protected mystery by the Swiss. At long last, through experimentation, he got the right equation of mixing cocoa, sugar and milk that empowered him to achieve the mass-producing and distributing of milk chocolate candy. What had once been a luxury just for the rich who can afford it was to become a delight that anybody could bear the cost of - the Hershey bar (The Hershey Company, n.d.).

With his Hershey Chocolate Company developing rapidly, Hershey sold his caramel company for $1 million, which is a gigantic amount in 1900 and dedicate his time and energy for making chocolate. The new company-The Hershey Chocolate Company have born and been located in Lancaster, Pennsylvania. The company iconic brands the Hershey’s Milk Chocolate Bars in 1900 are still in production until today. At Derry Township, Pennsylvania the birth town of Hershey the construction was completed in 1905 by Milton Hershey has become the largest chocolate factory in the world.  In honour of Mr. Hershey, the town would be named Hershey, Pennsylvania. Hershey Company become the word well-known brands for their quality milk chocolate in a very short period of time. Hershey's development as a national brand remained in sharp difference to whatever is left of the others manufacturing (TheHersheyCompany, n.d.).

Milton Hershey was an innovator of his day. He was a man with a dynamic idea and sense for earth shattering development to assemble a commercial and improve individuals' lives. Amid its initial 50 years, the organization became fundamentally, presenting famous brands like Hershey's Kisses Milk Chocolate, which are currently sold and delighted in by shoppers around the globe. Milton Hershey's heritage of value, advancement and ceaseless change proceeds with today in the work Hershey's 15,000 employees do each day. Notwithstanding being a main maker of chocolate and non-chocolate sweet in North America, The Hershey Company likewise carries on a huge worldwide vicinity with deals in more than 70 distinct nations (TheHersheyCompany, n.d.).

Through persistent mechanical modernization, deliberately clever acquisitions and proceeded with new item advancement, The Hershey Company has become astonishingly in the course of the most recent four decades. From $334 million in 1969, the organization's net deals have achieved more than $7 billion before the end of 2013 (TheHersheyCompany, n.d.).

In January 2014, Hershey reported to development their second biggest manufacturer office will be in Malaysia. This announcement is the most recent sample of how Hershey's continue their duty to developing their neighbourhood in Asia and to giving out the world-class quality products to their customers all over the world. The products made at the Johor plant is assume to be achieve more than 25 markets crosswise over Asia (TheHersheyCompany, n.d.).

Why Choose Malaysia?

It is state that Hershey choose Malaysia because it is a ‘strategic choice’. The strategic choice is mean the Johor plant is a strategic geographical choice for providing an easy distributing of products to over 25 market through Asia. Malaysia likewise offers a knowledgeable of potential workforce, a constant political surrounding, a solid inventory network base and globally perceived Halal food manufacturing certification that is favourable position for items sold in the area. Hershey's Kisses, Ice Breakers, Reese's and Hershey's Milk Chocolate bars will be produce in the Johor plant (Nieburg+, 2013).