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Hindustan Organic Chemicals Limited

Essay by   •  May 20, 2011  •  3,091 Words (13 Pages)  •  1,127 Views

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Hindustan Organic Chemicals Limited (HOCL) was set up by the Government of India in 1960 with the objective of attaining self-reliance in basic organic chemicals needs. In fact this was the first endeavor to indigenize manufacture of basic chemicals and to reduce country's dependence on import of vital organic chemicals. HOC, started as small chemical unit, has today acquired the status of a multiunit company with two fast growing units and one subsidiary unit.

It was expected that indigenous manufacture of these chemical intermediates will give impetus to downstream industries resulting in setting up of chemical units and achieving self-sufficiency for the country in this area. This objective of setting up HOC has been achieved and at present more than 500 units based on HOC's products have been set up all over the country which have not only succeeded in meeting the goal of self-sufficiency but also entered the international markets earning precious foreign exchange by exporting chemicals, dyes and drugs

Business

HOCL has two manufacturing units at Rasayani, Dist. Raigad in Maharashtra & at Kochi in Kerala. HOCL also has it's subsidiary HFL manufacturing unit at Hyderabad in Andhra Pradesh.

The main products manufactured by HOCL are Phenol, Acetone, Nitrobenzene, Aniline, Nitrotoluenes, Chlorobenzenes and Nitrochlorobenzenes. The raw materials used by HOCL are Benzene, Toluene, LPG, Methanol, Naphtha and Sulfur, majority of which come from petroleum refineries.

HOC provides the basic organic chemicals essential for vital industries like resins and laminates, dyes and dyes intermediates, drugs and pharmaceuticals, rubber chemicals, paints, pesticides and others, touching virtually facet of everyday life.

It also produces the versatile engineering plastic polytetrafluoroethylene (PTFE) through its subsidiary.

From the Desk of CMD

The Indian Chemical Industry is an integral component of the Indian Economy and the role of chemical industry will be more poignant and intense during the years to come with several downstream industries. Though the chemical industry grew by leaps and bounds after the II World War, the regulatory mechanism for its growth was introduced only in the seventies in the country. The rapid changes in the business environment due to technological advancement, social behavioral pattern and globalization with World Trade Organization (WTO) assuming an increasing role are causing deep concern to the chemical industry to meet the challenges of stringent economic and environmental Laws which may come into force from time to time in the coming years.

Productivity is no more looked upon only from its economic concept viz. ratio of what is produced to what is required to produce it. It has acquired larger and broader dimension in the context of human value system and that is, the concept of social philosophy assumes greatest significance.

HOCL has carved a niche for itself in the chemical field. It has played a pioneering role not only in industrialization but also in enhancing the quality if life in its neighborhood. Company has contributed to the improvement of roads, educational facilities drinking water supply and health care in and around its units.

HOC is conscious of the need to evolve the system to prevent any adverse environmental impact out of its operations. The focus in chemical industry through " Responsible Care" improvement is well recognized. Our company is one of the signatories of this movement, committed to maintain clean environment, safe operations, industrial health of its people and well being of the community around the area it operates. The company's commitment to maintain ecological balance has been a part of its corporate objective. The Rasayani complex is a model of abundant greenery in the midst of industrial activity. A planned afforestation programme undertaken over a decade ago is continuing to make the surroundings serene and lush green.

With the fast changing scenario in the international business and competition, PSUs will have to reengineer their business operations. They are no longer protected by fiscal subsidies and concessions. The tasks that lay therefore ahead of us are complex and numerous. In all these efforts, the human element reigns supreme. The whole-hearted cooperation and contribution of all employees not only in their individual sphere of activities, but in the attainment of the corporate goal by working as a united team forms the foundation stone on which the edifice of corporate success is built. I hope that with our firm determination and will to overcome hurdles, and the forbearance displayed by our employees, it will not be difficult to accomplish success.

HOC is fortunate to have the ready support from the Government of India, the State Governments, particularly Governments of Maharashtra and Kerala and the valuable patronage of our customers. We are grateful to them and are confident to have their continued cooperation. We are marching ahead with optimism to fulfill the corporate mission.

SWOT analysis

A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.

Performing the SWOT Analysis

SWOT analysis is part of the Harvard Policy Model, which has been developed as part of the business policy courses taught at the Harvard Business School since the 1920s. "The main weaknesses of the Harvard model are that it does not draw attention to strategic issues or offer specific advice on how to develop strategies, except to note that effective strategies will build on strengths, how to take advantage of opportunities, and how to overcome or minimize weaknesses and threats." The cited weakness can easily be remedied by basing the SWOT analysis on the agreed upon objective, as explained directly below.

If

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