Home Depot Swot Analyses

CONTENTS

1. INTRODUCTION AND HISTORY

2. COMPANY MISSION / VISION

3. LEADERSHIP

4. THE HOME DEPOT COMPANIES

4.1 EXPO Design Center

4.2 The Home Depot

4.3 The Home Depot Floor Store

4.4 The Home Depot Landscape Supply

4.5 The Home Depot Supply

5. STORES

6. SERVICES

7. SUPPLIERS

8. CORPORATE RESPONSIBILITY

8.1 The Home Depot Foundation

9. MARKETING STRATEGY

9.1 Neighbor of Choice?

9.2 Employer of Choice?

9.3 Retailer of Choice?

9.4 Investment of Choice?

10. THE HOME DEPOT VALUES

11. COMPETITION

12. DID YOU KNOW?

13. SWOT ANALYSIS

13.1 Strengths

13.2 Weaknesses

13.3 Opportunities

13.4 Threats

14. FINANCIALS

14.1 Number of Stores

14.2 Sales

14.3 Income Statement

14.4 Balance Sheet (Current Assets)

14.5 Balance Sheet (Long Term Assets)

14.6 Balance Sheet (Current Liabilities)

14.7 Balance Sheet (Equity And Total Liabilities)

14.8 Growth in Selected Figures

14.9 Ratios

15. FIVE YEAR PLAN

1. INTRODUCTION AND HISTORY

Founders, Bernie Marcus and Arthur Blank, forever changed the home improvement industry when they opened the first The Home Depot stores in Atlanta, Georgia on June 22, 1979.

The original stores stocked around 25,000 products and were attached to Treasure Island stores. Today, on average, The Home Depot offers 40,000 products and is approximately 106,000 square feet.

The Home Depot story began as a vision of warehouse stores filled from floor to ceiling with a wide assortment of products at the lowest prices. Associates were trained to give the best customer service in the industry.

The Home Depot grew to encompass stores in Georgia, Florida, Louisiana, Texas and Alabama, within the first five years. The company has expanded beyond the orange box to include EXPO Design Center and The Home Depot Supply. The growth continues to this day, with more than 2,005 stores throughout the United States, Canada and Mexico. A new store opens on average every 48 hours.

Year Milestones

1978 * The Home Depot concept develops and the corporation is founded by Bernie Marcus and Arthur Blank. The original partnership is called "MB Associates" and was officially incorporated June 29, 1978.

1980 * The first regularly scheduled in-store how-to product training seminars begin.

1981 * The Home Depot stock goes public on NASDAQ on September 22, and raises more than $4 million.

1982 * The Home Depot is named the High Performance Retailer by Management Horizons.

1983 * The Home Depot more than doubles the total number of associates to 2,400.

* Computerized checkout systems are installed at The Home Depot stores.

1984 * The Home Depot breaks the 30 store mark.

* The Home Depot stock moves from the NASDAQ to the New York Stock Exchange in April.

1985 * The Home Depot opens its 50th store and expands into eight markets, including California.

1986 * The Home Depot breaks the $1 Billion mark in sales.

1987 * The Day-in/Day-out pricing policy is established.

1988 * The Home Depot is included in the Standard & Poor's 500 stock index.

1989 * The 100th The Home Depot store opens.

* The Home Depot begins its partnership with Habitat for Humanity by building homes in Atlanta, Dallas, Tampa and Miami.

1990 * The Home Depot begins its partnership with the Olympics by beginning the Olympic Job Opportunities Program.

* The Home Depot surpasses Lowe's to become the top seller in the home improvement industry.

1991 * The company begins its employee volunteer program Team Depot.

* The first EXPO Design Center opens in San Diego, California.

1992 * The Home Depot announces its 1994 and 1996 Olympic Games and U.S. Olympic Team sponsorship.

* The Home Depot's customers and associates work together to help rebuild South Florida after Hurricane Andrew.

1993 * The Home Depot becomes the largest employer of Olympic athletes.

* The Home Depot strengthens its commitment to the environment by publishing the first Environmental Greenprint for better housing and establishing the Environmental Grant program.

1994 * The Home Depot continues its support of the Olympic movement by sponsoring the Canadian Olympic Team, creating the Canadian Olympic Job Opportunity Program and announcing the sponsorship of the 1996 Paralympics Games.

* The Home Depot combines its commitment to the environment and Habitat for Humanity by building the first Green (Environmental) Habitat for Humanity house.

1995 * The Home Depot launches Home Improvement 1-2-3® Books, a line of do-it-yourself books.

* The Home Depot receives the