Home

Time of Day

The survey for to acquire when the student listens to the radio was a very similar format to the one in acquiring their favorite tastes. Four categories, morning, afternoon, evening, and late night, were used. Students were to rate the categories from 1-4, with 1 being the time of day the person listened mostly. The following results appeared (based on the mean of the studentsбж ratings):

ДY Morning (5am-11am)- 2.23

ДY Afternoon (11am-5pm)- 2.60

ДY Evening (5pm-11pm)- 2.61

ДY Late Night (11pm-5am)- 2.56

A heavy dose of morning listeners was revealed from the survey. While afternoon, evening, and late night was approximately the same, morning showed to be the most appealing. Thus, the radio should concentrate on heavy advertising in the morning.

Also, the amount of time the student listens to the radio per day was viewed. The data was separated into four categories, less than one hour, one to three hours, three to five hours, and more the five hours. The results show:

ДY Less than one hour- 22.8%

ДY One to three hours- 54.4%

ДY Three to five hours- 15.8%

ДY More than five hours- 7.0%

Thus, 77.2% of the average students listen to the radio from zero to three hours a day.

Area of Listening

The students were also asked about the area that the listen to the radio the most. Their choices were either in the car, at home, at work, or at school. They were to rank the selections in order from 1-4, with 1 being most frequent. They