How Should the Company Improve Its Data Gathering and Deliverance?
Essay by Sean Mojado • November 23, 2017 • Coursework • 352 Words (2 Pages) • 877 Views
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POINT OF VIEW- production
PROB. STATEMENT:
- How should the company improve its data gathering and deliverance?
Analysis
GEN ENVIRONMENT:
-advertising revenue are on the line
- internet and digital devices made eith TV application
- Changes in viewing habits
- Televeision business gets cut into thinnier slices
TASK ENVIRONMENT:
- Clients cant allocate their resources without the ratings from the company
- Arising of cable and satellite companies,
- Clients don’t received its data
- Clients understands but have ittle sympathy
- Viewers’ think TV networks are in the business
INTERNAL ENVIRONMENT
- Advertising revenues for television industry depends on Nielsen ratings
- - managmetn primary goal is providing eyeballs for advertising
- -Since 1923, perform surveys of the production of industrial equipment
- Became household name when it launched its tv ratings system in 1950
- 60 years later, still functions near monopoly in the ratings business
OPPORTUNITIES
- Internet and digital devices that uses apps.
- Ratings the currency of the business
- $70 B of revenue depends on them.
THREATS
- Changes in viewing habits
- Competitors works on using real time TV viewing data ratings
- Continuosly unsatisfactory of the clients
- Tv business gets cut into thinner slices
STRENGHTS
- Long run in the industry
- Eyeball for advertising
WEAKNESSES
- Amount of data processed double in a year
- Overloading computer servers
- Straining company’s human system
- “amytime, anywhere medi measurement”
- Problems in its quality on gathering ratings data.
FORMULATION AND EVALUATION OF ALTERNATIVE SOLUTIONS:
- Upgrade servers to acoomodate the increase in the amount of data and delegation of workload.
PROS
- Increasing data gathering
- More organized
- Assurance of service
- Attract more clients due to new servers
- Utilizes the resources
- Easy to gather data
CONS
- Time consuming
- Risky risk
- Costly
- Give quota to the employees
PROS
- Assurance of output
- There will be no stagnant resources
- Achieve their goals
- Will not cost too much
- Make the process easier and faster
CONS
- Data are not accurate
- Employees will be pressured
- “Mag aagawan ang mga employees.”
- Give incentives
- Motivates the employees
CONS
- Costly
- Walang assurance kung makakapag gather ng data
DECISION AND RECOMMENDATION
BEST SOLUTION AY UNG NUMBER ONE.
IMPLEMENTATION
What-who-where-how-when
- Delegation-production-prod.office-specialization-2weeks after
- Quality control ng data gathering-prod/marketing-working place-deliberation-1 month
- Survey-marketing-publicplaces- questionnaire- 2months
- Approval-owners and topline managers-head office- board meeting- 1 month
Contingency
NUMBER TWO ☺
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