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How Should the Company Improve Its Data Gathering and Deliverance?

Essay by   •  November 23, 2017  •  Coursework  •  352 Words (2 Pages)  •  867 Views

Essay Preview: How Should the Company Improve Its Data Gathering and Deliverance?

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POINT OF VIEW- production

PROB. STATEMENT:

  • How should the company improve its data gathering and deliverance?

Analysis

 GEN ENVIRONMENT:

-advertising revenue are on the line

- internet and digital devices made eith TV application

- Changes in viewing habits

- Televeision business gets cut into thinnier slices

TASK ENVIRONMENT:

  • Clients cant allocate their resources without the ratings from the company
  • Arising of cable and satellite companies,
  • Clients don’t received its data
  • Clients understands but have ittle sympathy
  • Viewers’ think TV networks are in the business

INTERNAL ENVIRONMENT

  • Advertising revenues for television industry depends on Nielsen ratings
  • - managmetn primary goal is providing eyeballs for advertising
  • -Since 1923, perform surveys of the production of industrial equipment
  • Became household name when it launched its tv ratings system in 1950
  • 60 years later, still functions near monopoly in the ratings business

OPPORTUNITIES

  • Internet and digital devices that uses apps.
  • Ratings the currency of the business
  • $70 B of revenue depends on them.

THREATS

  • Changes in viewing habits
  • Competitors works on using real time TV viewing data ratings
  • Continuosly unsatisfactory of the clients
  • Tv business gets cut into thinner slices

STRENGHTS

  • Long run in the industry
  • Eyeball for advertising

WEAKNESSES

  • Amount of data processed double in a year
  • Overloading computer servers
  • Straining company’s human system
  • “amytime, anywhere medi measurement”
  • Problems in its quality on gathering ratings  data.

FORMULATION AND EVALUATION OF ALTERNATIVE SOLUTIONS:

  1.  Upgrade servers to acoomodate the increase in the amount of data and delegation of workload.

PROS

  • Increasing data gathering
  • More organized
  • Assurance of service
  • Attract more clients due to new servers
  • Utilizes the resources
  • Easy to gather data

CONS

  • Time consuming
  • Risky risk
  • Costly

  1. Give quota to the employees

PROS

  • Assurance of output
  • There will be no stagnant resources
  • Achieve their goals
  • Will not cost too much
  • Make the process easier and faster

CONS

  • Data are not accurate
  • Employees will be pressured
  • “Mag aagawan ang mga employees.”

  1. Give incentives
  • Motivates the employees

CONS

  • Costly
  • Walang assurance kung makakapag gather ng data

DECISION AND RECOMMENDATION

BEST SOLUTION AY UNG NUMBER ONE.

IMPLEMENTATION

What-who-where-how-when

  1. Delegation-production-prod.office-specialization-2weeks after
  2. Quality control ng data gathering-prod/marketing-working place-deliberation-1 month
  3. Survey-marketing-publicplaces- questionnaire- 2months
  4. Approval-owners and topline managers-head office- board meeting- 1 month

Contingency
NUMBER TWO

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